Study On Town Culture And Visual Image Design

Continuation in the rapid economic development today, people began to turn their attention to the concept of local heritage protection and the idea in constant change, began to pay attention to these ancient villages of traditional culture, not just on the ancient building repair. People are more worried about is that has experienced a hundred years of wind, frost, snow and rain historical and cultural towns and villages under the impact of economic globalization, their local culture and national features traditional gradually disappear. Then, the development of information technology today, the establishment and spread of ancient town culture to a certain extent depends on the visual image, in order to better stimulate the interest of visitors. It also created the people look forward to a good and preliminary cognition, to the ancient town so effective visual image will make the town get economic and social effects. Shaxi Town is located in the China Jianchuan County, Yunnan Province in the southwest, is located in the Jinsha River, Lancang and Nujiang rivers and stream natural protection region of southeastern, located between the scenic spot in Dali and Lijiang ancient city, famed Shibao mountain is here, here the formation of long-term settlement environment, with distinct local characteristics is an important part of China’s historical and cultural landscape heritage. In our country, because of the rich connotation and history of precipitation, the town became the new darling of the tourism market, now has 100 town tourism value, the Yangtze River to the south of the town have 30. Through the culture gene of Shaxi Town re sort, and lists several famous town of case, then summarizes the Shaxi Town cultural gene and visual image, the better to the mass appeal of ancient town protection at the same time,the people convey a has deep historical heritage and cultural town, so as to let more people enjoy and feel the ancient town style, to attract more tourists.