| In the 5,000-year history of the Chinese nation,it has not only nurtured a splendid spiritual civilization but also created a glorious material civilization,and the ancient town of San He is the embodiment of the intersection of the two.With the wave of global tourism,most local governments in China have embarked on a new journey of branding development,realizing the huge economic benefits brought by the tourism industry.The ancient city of San He,located in the southern city of Fei Xi County,Hefei,Anhui Province,was successfully selected as the second batch of the National Character Cities in 2017,thanks to its excellent location and rich history and culture.However,its brand image development is still stuck in the cage of single content,confusing visual system and lack of culture,which is in urgent need of tourism brand image design update.Therefore,how to better "graft" the tourism brand image design with the regional culture of San He Ancient Town is the best plan to improve the shortcomings and defects of San He Ancient Town’s tourism brand image design,which can not only provide a systematic,deep,unique meaning of the tourism brand image design,but also the regional culture of San He Ancient Town in an artistic form.This will not only provide a systematic,deep and unique tourism brand image design,but also present the regional culture of San He ancient town in the form of art to achieve a better publicity effect.This thesis is based on the application of tourism brand image design of San He ancient town as the research object,first,the tourism profile of San He ancient town research analysis,analysis of its tourism resources advantages,on the basis of research,find and summarize the problems in the development of the brand;secondly,the positioning analysis of San He ancient town tourism brand image design,relying on the history and culture of San He ancient town,with the help of tourists’ perception of San He ancient town from cultural attributes Finally,in the process of design conception and practice,the representative elements of San He ancient town will be symbolic and graphic to extract a typical and regional visual image design,and the brand image will be extended and applied.Through design practice,the valuable culture of San He Ancient Town that has lasted for thousands of years is visually related to its tourism image,reflecting the ancient charm of the town for thousands of years.At the same time,the ancient town of San He,a town of culture with rich historical resources,a town of red with splendid military culture,a town of harmony with upward and upward development,and a town of art with beautiful folk culture,will be shown to the world.Through the practice of the tourism brand image design of San He Ancient Town,the connotation and integrity of its tourism brand image are strongly enhanced,and the psychological experience and visual enjoyment of the audience are also enriched.Tourism development and construction cannot be separated from the shaping of the brand image,three river ancient town ecological,ancient charm,tolerance,loyalty and courage of the cultural characteristics,with the media system of tourism brand image,can be more free and open to spread its own cultural charm.I believe that if people understand,pay attention,the familiar image of the old city of the three rivers,and then they can improve the quality of tourism development in the city. |
