Study On The Application Of Lushi Ancient Town Image Promotion Visual Identity System

Under the background of rural revitalization policy,tourism promotion pays more and more attention to the shaping of visual image and the maintenance of tourism brand.With the prosperous development of ancient town tourism,ancient town tourism destination game also increasingly fierce,the construction and promotion of tourism destination excessive follow web celebrity,the popular promotion mode,lead to excessive commercialization of ancient phenomenon also more and more serious,therefore,the ancient town tourism destination brand visual image can become a town with local characteristics to attract consumers,and in the development of the tourism market competition the key to winning.Based on the visual image recognition system research of the city,on the basis of urban brand visual identity system theory,in history of ancient town lu brand image visual identification system as the research subject,in the system for national beautiful ancient town protection and promotion problem of the rural construction as the background,discusses how to apply the ancient town in the ancient town of unique cultural model a highlight characteristics of brand visual image,create the history of ancient town lu personality visual identification card,explore a set of lu shi town in the beautiful countryside cultural inheritance mode of visual image design path.Based on the analysis of domestic and foreign urban image promotion design case,reflect on the current market for deviation on the historic city of promotion of thinking,keep local regional culture characteristic,the comprehensive mining history ancient cultural elements,and to design graphics import application design,eventually to build a history of lu town full of local characteristics of visual image system,for the application of brand image in the visual communication of ancient provide new direction and train of thought,help to promote the cultural city famous town line correction and promotion way of innovation.Through the good visual image promotion of town characteristics,it plays an active role in the regional cultural protection of the historical city.