Research On Visual Image Design Of Ancient Town From The Perspective Of Cultural Inheritance And Innovation

The inheritance and innovation of traditional culture is an important task in the construction and development of Chinese culture.Traditional culture often reminds people of ancient towns.Ancient town culture is the concentration of Chinese traditional culture,which contains rich traditional cultural information.The construction and exploration of ancient town culture means the protection of traditional culture and the development of innovative design consciousness.This topic takes Yaoba ancient town in Luzhou as an example to carry out the innovative design research on the traditional culture of the ancient town.There are two main regional characteristics of Yaoba ancient town.On the one hand,it is the historical culture with profound historical precipitation,such as its farming culture,post station culture and so on.The other is the practical problems of cultural development,such as the small scale of the ancient town,the low level of economic development,and the lack of publicity for the ancient town culture.Based on these two characteristics,the cultural elements of Yaoba ancient town are refined and reproduced by integrating modern design forms,which fully reflects the spiritual connotation of Yaoba ancient town,so as to promote the promotion of Yaoba ancient town culture,drive the development of relevant fields of the ancient town,and provide some better reference values and visual forms for the protection and inheritance of Yaoba ancient town culture.This paper is mainly divided into five chapters,which are summarized as follows:The first chapter focuses on the research background,purpose,purpose and significance of the subject,and analyzes the measures and current situation of the protection and promotion of ancient town culture at home and abroad.This paper introduces the research methods and ideas used in this subject and the innovation of the subject research.The second chapter introduces and analyzes the farming culture,architecture and life culture of Yaoba ancient town culture according to the field investigation and relevant data analysis,and finds the specific representative characteristics of Yaoba culture in clothing,food,housing and transportation,so as to refine the design basis.The third chapter is the construction of the visual basic image of Yaoba ancient town.On the basis of the previous chapter,the cultural characteristics of Yaoba ancient town are deeply excavated,the logo and color system in line with the cultural characteristics of Yaoba ancient town are extracted,and the design highlights the ancient cultural meaning and relaxed living atmosphere of Yaoba ancient town.In terms of visual elements,the cultural connotation of Yaoba ancient town is reflected in three aspects: agricultural customs,folk houses and public buildings,and living goods;As far as the overall style is concerned,the color system is extracted from the traditional folk New Year pictures of Yaoba,and the composition is carried out by integrating the abstract processing image of modern large blocks and the scattered perspective of Chinese painting,so as to highlight the cultural characteristics of Yaoba culture.The fourth chapter is the specific practical design of visual image products in Yaoba ancient town.Considering the systematic design principle,coordinate with each other in the overall design,focus on Inheritance and innovation,enrich and improve the details of the elements extracted from the previous chapter,apply them to different series of New Year pictures in combination with folk traditional colors,and carry out the extension design of cultural and creative products based on material products.Promote and inherit the culture of Yaoba ancient town through the cultural and creative design of paper products and comprehensive materials.The fifth chapter is the summary of the paper.Through this research,the macro and general culture of Yaoba ancient town is concretized and visualized,and the agricultural culture,traditional customs and architectural characteristics of Yaoba ancient town are reproduced and innovated.Through cultural and creative products as the carrier,it promotes the dissemination of ancient town culture,activates and inherits the cultural connotation of the ancient town.