| In the new stage of development,with the arrival of the era of mass tourism,tourism plays an increasingly important role in developing the economy,increasing employment and meeting the people’s ever-growing needs for a better life.Traditional tourism relies on infrastructure,natural resources and landscape construction to obtain income,while tourism IP emphasizes the transformation of cultural resources into tourism products,so as to enhance the cultural added value of tourism and promote the growth of comprehensive economic and social benefits of tourism.Weishan is a state-level historical and cultural city.Weishan Ancient Town is the political center,cultural center and the core of economic development of Weishan.It is also one of the most distinctive tourist attractions in Weishan,with rich histor-ical resources,ancient architectural preservation,local ethnic culture and rich folk festivals.Based tourists personalized pursuit,emotional consumption,rising to the requirement of cultural connotation,the reality of travel demand has become increasingly diverse,exploring the tourism IP connotation and characteristics,on the basis of thinking Wei Shan city how to take advantage of the historical and cultural resources,the tourism development,operation and protection of the IP in the process of ascension image creation.Firstly,this paper analyzes the current situation and problems of tourism development in Weishan Ancient Town and discusses the possibility of creating tourism IP.Secondly,based on the existing historical resources and cultural foundation of Weishan Ancient Town,the core elements are extracted and re-designed,and the strategy of improving the visual image of Weishan Ancient Town under the vision of tourism IP is proposed to reflect the uniqueness of the visual image of Weishan Ancient Town.Finally,the paper proposes the visual image promotion design practice paradigm of Weishan Ancient Town from the perspective of tourism IP,and explores the design methods,in order to protect and inherit the history and culture of Weishan County,and then promote the sustainable development of the tourism of Weishan Ancient Town. |
