Research On The Communication Strategy Of Blind Boxes Under The Background Of National Tide Cultur

With the continuous promotion of China’s cultural power strategy,the cultural consciousness and cultural self-confidence of the Chinese people have risen to a high degree,and the rejuvenation of excellent traditional culture has become the mainstream direction of cultural development today.Against this background,China-Chic culture has gradually emerged and developed in China.More and more products and brands follow the concept of China-Chic,integrating Chinese excellent traditional culture with modern fashion trend elements,which has been widely welcomed by consumers,While occupying a place in the domestic market,it has also opened up foreign markets,further promoting the innovative dissemination of China’s excellent traditional culture,enhancing China’s international status and cultural influence.With the rapid development of the national economy and the improvement of consumption level,blind boxes have vast market space and created huge economic value.At the same time,the "Z era" has become the main force of consumption,with new consumption concepts and huge consumption potential.They have a sense of ownership in spreading excellent traditional Chinese culture.While pursuing innovative and personalized consumption methods,they are also very willing to pay for traditional culture.Driven by the China-Chic culture,blind boxes actively carry out self transformation and innovation upgrading to improve their own quality and cultural value,thus blind box communication faces new opportunities and challenges.This paper takes blind box as the research object,and discusses the communication strategy of blind box under the background of China-Chic culture from the perspective of communication science.The first chapter first defines the concepts of China-Chic culture and blind box,and analyzes their rise and development process as well as their relationship;The second chapter analyzes the communication strategy of blind box in the context of China-Chic culture from the perspectives of subject,audience characteristics,multi-dimensional channels and content innovation;Chapter three summarizes the problems in its communication strategy and proposes corresponding optimization paths,hoping to further enhance the dissemination power and influence of the blind box,enhance its cultural connotation and value,achieve the unity of economic and cultural benefits,and assist in the innovative dissemination of China’s excellent traditional culture.