China-chic Illustration Design And Brand Promotion Of Maotai Flavor Baijiu Cultural Elements

With the continuous popularization and development of Internet technology,images occupy an increasingly important position in information transmission in the new era.Under this development trend,illustrations,which originally belonged to characters,gradually occupied a dominant position in the system of information transmission.Illustration gradually broke away from the constraints of characters and became an independent art,and continued to flourish in the context of the development of the new era.At present,the rise of the subjectivity of Chinese design has become an established fact and gradually become an important component of promoting the soft power of Chinese culture.Based on the rise of "China-Chic" design,China-Chic illustration has therefore been widely used in people’s daily life of clothing,food,housing,and business.It is invisible to convey the charm of culture,and has become an important means of spreading the traditional culture of the Chinese nation.As one of the oldest food of mankind,the history of liquor almost begins with the history of human culture.Maotai flavor Baijiu,as a prominent representative of Chinese Baijiu,is an important part of the Chinese diet culture.As a special cultural form,liquor culture has a unique position in traditional Chinese culture.Throughout history,it has been integrated into people’s spiritual life and almost permeated into all fields of social life,bearing the development process of the times and the nation,containing rich cultural heritage,and is an indispensable part of the excellent traditional culture of the Chinese nation.As an ancient civilized country with a vast history,as well as the hometown of liquor,inheriting and developing the cultural connotation of Maotai flavor Baijiu,delivering excellent liquor culture to the audience,and improving the brand value and influence of Maotai flavor Baijiu have become important topics that need us to study at present.Based on the above points,this research is carried out with the theme of Maotai flavor Baijiu culture.First of all,the development process of liquor culture,the characteristics of Maotai flavor Baijiu and its current development situation are deeply explored,and the spiritual connotation of Chinese traditional liquor culture is systematically analyzed and excavated.Secondly,it systematically combs the theory and analyzes a large number of cases of the China-Chic illustration design style emerging in the current era,summarizes its style characteristics and application advantages,and makes use of it in the creation process of subsequent illustration works.Finally,in the aspect of illustration design,the design subjects such as the historical story of wine culture,wine product classification,and the brewing of Maotai flavor Baijiu were selected for in-depth cultural research and design creation,and the design application,design extension,and dissemination and promotion of cultural stories were carried out in real life.The narrative China-Chic illustration works were used to vividly show the audience the rich historical heritage of Chinese traditional Maotai flavor Baijiu culture.Based on the literature reference,the guiding basis for industry development and the analysis of relevant cases,this paper conducts a comprehensive study and summary of Maotai flavor Baijiu culture,China-Chic illustration concept,design and creation process,brand application,communication and promotion.Based on the development of the times,we can empower traditional culture with modern design style,tell Chinese stories well through visual communication in the new era,awaken the vitality of traditional culture,and apply it to practice to create China-Chic illustration series works that can reflect rich national cultural connotation...