Comparative Study On Coupling Coordination Of Market Cultural Demand And Cultural Supply In Tourism Areas

With the increase of disposable income per capita,the demands of residents for culture and tourism consumption continue growing,and cultural tourism is in the stage of vigorous development.In the background of integration of culture and tourism,as an important part of cultural display,tourism areas have to continue strengthening in-depth development.But at present,the tourism products are becoming more and more homogeneous,which leads to a severe competition in the tourism market for the tourism areas which in same type,and there are still unreasonable development ways that make the cultural supply of tourism areas unable to satisfy tourists’demands for tourism culture,and there are several problems urgently needed to be resolved.To coordinate the relationship between themarket cultural demand of and the cultural supply,forming a benign interactive mechanism,putting forward proposals to the the existing problems of tourism market demand and tourism product development,are the keys to ameliorate present situation.Based on the principles of cultural indentity and comparability,this paper take Yellow Crane Tower,Yueyang Tower and Pavilion of Prince Teng as examples.According to the previous researchs,relevant theories and the cultural tourism resources of tourism areas,this paper makes a comparative analysis on the level of coupling coordination between cultural demand and cultural supply in the tourism market.By establishing the evaluation indexes system of market cultural demand and cultural supply of tourism products in tourism areas,also by constructing coupling coordination model and evaluation model of obstacle degree,comparative study of coupling coordination of cultural supply and demand and its barrier factors between Yellow Crane Tower,Yueyang Tower and Pavilion of Prince Teng have been did,.After the data computation and the data analysis,following research results have been got:(1)The degree of preference for cultural demand of Yellow Crane Tower,Yueyang Tower and Pavilion of Prince Teng,and the degree of cultural perception of tourism products in tourist areas have both overall regularity and difference;(2)The coupling coordination level of these three tourism areas are not high,the degree of coupling coordination and the type of coupling coordination are different;(4)The obstacle degree of cultural demand for each case tourism market is obviously lower than obstacle degree of cultural supply tourism product,and the obstacle degree of the same factor is obviously different among different tourism areas,the degree of integration between culture and tourism is low.The results show that there is obvious coupling relationship between market culture demand and culture supply in some tourist areas,and distances have been found between the coupling degree of the same type of tourist areas.Due to the problem of slightly low coupling coordination on cultural demand and cultural supply of tourism market exists in some humanistic tourism areas,thus in order to promote the cultural demand and cultural supply of tourism products coordinatedly developing,based on the existing problems of Yellow Crane Tower,Yueyang Tower and Pavilion of Prince Teng,as well as the reasons for the uncoordinated supply and demand of culture,finally from the tourist market,tourism resources and other aspects,measures are been proposed to promote the integration of culture and tourism in tourism areas:Paying attention to tourism cultural market with advantages,and keepexpanding the potential cultural market of tourism;Integrating the humanistic tourism resources and ensurethe way to strengthen the integration of culture and travel to be more innovative;Enriching the propagating way of tourism culture,and establishing a new monitoring and management system.