Study On The Coupling And Coordination Of Cultural Resources And Tourism Industry In The Yellow River Plate Of Shanxi Province

With the acceleration of China’s modernization process and scientific and technological innovation,the rapid development of domestic economy,while people’s consumer demand structure has also changed.In recent years,the attraction of culture to tourists has been gradually strengthened,the audience group of the cultural industry has been enlarged day by day,and the profound cultural inside information has become one of the important conditions for attraction and competitiveness of tourist attractions.This makes the cultural resources more important in the development of tourism,and the rapid development of cultural tourism has created a new situation for the development of the cultural industry and tourism industry of "tourism +" culture ".The integration of cultural and tourism has become the strategic concept for the development of China’s cultural and tourism industries,and the emergence of a new situation for the integration of cultural and tourism has gradually become the key to the transformation and upgrading of China’s cultural and tourism industries.Especially since the reorganization of the Ministry of Culture and Tourism in 2018,the integration of culture and tourism has once again become a hot issue of social concern.In this paper,the quantitative analysis method,the construction of the index system,analysis of Shanxi Yellow River plate cultural resources and tourism industry development level.It includes five secondary indexes,namely,the abundance of cultural resources,the grade of cultural resources,the scale of tourism development,the efficiency of tourism development and the support of tourism development.Firstly,the index weights are determined by AHP,and then the indexes are calculated by BP neural network in Matlab.The comprehensive evaluation values of 19 counties and cities in Yellow River plate of Shanxi Province are obtained.Based on the physical model and coupled coordination model,the relationship between cultural resources and tourism industry in 19 counties and cities of Shanxi Yellow River Plate is analyzed quantitatively.Finally,we use the tourism priority model to discuss which industry should be developed first in the development of culture and tourism.So as to study the Yellow River plate in Shanxi Province,the integration of tourism development of cultural differences in space and the priority of tourism development.The results show that the cultural resources endowment of 19 counties in 4 cities along the Yellow River in Shanxi is better,which provides a good local environment for the development of tourism industry.In the aspect of the development level of tourism industry,the tourism industry along the Yellow River in Shanxi is in the middle and low level,but there is still a huge potential and space for development.In the aspect of the integration development,the integration level of Shanxi Yellow River plate is low,and the integration development of the industry needs to be further improved.In the aspect of tourism priority,the development of tourism industry of Shanxi Yellow River Plate lags behind that of cultural industry,which needs to be promoted by the Yellow River’s long history.