Study On The Coupling Of Culture And Tourism Industry Development In Fuzhou

"History culture is the soul of the city,like cherish his own life to protect good city historical and cultural heritage",and the historical and cultural heritage is a shortage of funds,such problems as insufficient protection consciousness,destructive development,promote fusion tour industry,is an important path to protect the development of historical and cultural heritage,is a driving factor to promote the development of regional economy,The development of historical and cultural sites has gradually become a research focus of cultural geography and economic geography.As the strategy of cultural and tourism integration has been put forward for a short time,there are some problems in the development and utilization of cultural heritage sites,such as insufficient utilization of cultural resources,convergence and assimilation development,and low efficiency of cultural and tourism integration.The integration of culture and tourism is the core of the development of cultural industry and tourism industry,and the coordinated development of culture and tourism industry is the key to achieve high-quality development.As a famous historical and cultural city of fuzhou city,the text brigade fusion development also has rise space,therefore,this article combined with the field survey of fuzhou city’s cultural heritage and visitors in-depth interviews,in-depth analysis of the text brigade industrial convergence development present situation,through the literature sifting and expert scoring method to extract text brigade coupling development evaluation index,build the coupling coordination degree model,Calculate the coupling coordination degree of cultural and tourism industry development from 2011 to 2020,evaluate the coordinated development of fuzhou’s cultural and tourism industry in the past decade,and take the integrated development of cultural and tourism in traditional villages as an example,use questionnaire survey method to analyze consumers’ satisfaction with the integrated development of cultural and tourism in traditional villages.The results show that :(1)the coupling coordination degree of cultural and tourism industry is in the same direction with economic and social development.With the improvement of people’s economic living standards and the deepening emphasis on the protection and utilization of traditional culture,the high-quality development of cultural and tourism industry is constantly promoted,and the coupling coordination degree is gradually changing from low to high.(2)The coupling coordination degree of cultural and tourism industry is greatly affected by the external environment.When China vigorously develops strategies such as cultural and tourism integration and rural revitalization,the development of cultural and tourism industry is improved and upgraded,and the coupling coordination degree between the two is also rising rapidly.However,it is also affected by environmental factors such as epidemic,which restricts the development of cultural and tourism industry,and the coupling coordination degree is significantly decreased.(3)The integration of cultural and tourism industry still needs to be improved.Although the coupling coordination degree of cultural and tourism industry continues to rise,problems such as excessive commercialization and homogenized development still exist,and people’s demand for cultural consumption is still great.(4)Consumers are generally satisfied with the status quo of integrated development of cultural and tourism industry.According to consumers’ perception of tourists,they are generally satisfied with the integration of culture and tourism,but it should be strengthened in the display of intangible cultural heritage,traditional cultural performance,scenic spot charges,accommodation conditions and tourism resources development.