Research On The Coupling Of Cultural Resources And Tourism Industry In Gansu Province Under The Background Of Cultural And Tourism

With China’s reform and opening up and people’s yearning for a better life,tourism has gradually become the pursuit of people’s happy life.The development of tourism industry is more rapid than ever before.The integration of culture and tourism has become a strategic thinking in the new era.Under the new conditions,how to stand on the tide of the era of cultural tourism development,let culture and tourism develop together,and better realize the integration Cooperation and feedback is not only an important subject for the development of tourism discipline,but also a necessary industrial practice for the integrated development of culture and tourism.In this paper,by constructing the evaluation index system of cultural resources and tourism industry development level,using BP neural network model to quantitatively evaluate the cultural resources endowment and tourism industry development level of Gansu Province in 2018,introducing coupling coordination model to measure the coupling coordination level of cultural resources and tourism industry development of 14 cities and prefectures,and using tourism development priority to judge cultural resources and Tourism The dual relationship of tourism industry coupling development.The research shows that:(1)the "agglomeration effect" of cultural resources in Gansu Province is relatively obvious,forming a cultural resource endowment advantage belt with Lanzhou and Jiuquan as the two ends;(2)the tourism development level presents a "single core driven" situation,with a large gap in the development level of tourism industry between cities and states;(3)in 2018,the overall level of coordinated development of cultural tourism coupling in Gansu Province is not high,which is on the verge of maladjustment From the perspective of the coupling development level of cultural resources and tourism industry,Lanzhou City and Jiayuguan City have priority in tourism development;Jinchang city and Baiyin City have synchronous development;Pingliang City and Qingyang City have relatively lagged behind in tourism development,showing that the development of western tourism industry has priority over the eastern region.Based on the evaluation and analysis of the coupling development of cultural resources and tourism industry in 14 cities and prefectures of Gansu Province,the coupling degree and relative tourism priority of cultural resources and tourism industry are measured.Through case analysis,the characteristics and mechanism of the coupling development of cultural resources and tourism industry in Gansu Province are summarized.On this basis,according to the mechanism and driving factors of cultural resources and tourism industry coupling,this paper puts forward some countermeasures and suggestions for the development of cultural tourism coupling,in order to provide some reference for the future development of cultural tourism integration in this region.