Research On The Evaluation Of Coupling Coordination Degree And Regulatory Pathways Between The Inheritance Of Traditional Village Culture And Tourism Commercialization

In recent years,rural tourism has been developing strongly,and tourism products with traditional village culture and natural scenery as carriers are becoming more and more popular among tourists.The commercialization of tourism in the process of poverty eradication and rural revitalization tourism development and foreign culture have formed a large impact on traditional village culture,resulting in cultural ecological imbalance and weakened interest and momentum in cultural inheritance.In such a context,the reasonable control of tourism commercialization and the promotion of cultural inheritance become important practical issues for the protection of traditional villages and the overall sustainable development of traditional villages.In this paper,we study the coupling and coordination of cultural inheritance and tourism commercialization in traditional villages,taking Zhaoxingdong village as an example.The article first analyzes the mutual influence and interaction mechanism between traditional village cultural inheritance and tourism commercialization,and on the basis of reading relevant literature and consulting relevant people,it constructs an evaluation index system of coupling and coordination degree of traditional village cultural inheritance and tourism commercialization containing 18 indicators according to the principles of hierarchy,representativeness and systematization,and calculates the weight value of each indicator through the Delphi method to construct the coupling and coordination degree of traditional village cultural inheritance and tourism commercialization.The model of coupling coordination degree between traditional village culture inheritance and tourism commercialization was calculated by Delphi method.Secondly,taking Zhaoxingdong village in Guizhou Province as a case study,experts and villagers were asked to score the relevant indicators of the village,and then the coupling coordination degree of Zhaoxingdong village cultural heritage and tourism commercialization was measured according to the coupling coordination degree measurement model,which is at a medium level and still has room for optimization.After analysis,the following problems exist in the control of cultural inheritance and commercialization in the process of tourism development in the area: the villagers’ weak awareness of the concept of cultural inheritance;the single group of cultural inheritance and the solidified way;the lack of objective attitude of tourists and villagers towards commercialization;and the intertwined conflicts among various stakeholders.Finally,on the basis of the above analysis and research,the regulation and control paths are proposed for the existing problems,and countermeasures are proposed: firstly,innovate the way of cultural inheritance and expand the coverage of inheritance subjects;secondly,follow the objective development law and treat tourism commercialization cautiously;thirdly,pay attention to the villagers of traditional villages and cultivate cultural inheritors by deep excavation;fourthly,improve the cultural system construction and make efforts to coordinate the interests of all parties.Based on the system theory,coupling and coordination theory and stakeholder theory,this study constructs the evaluation index system and measurement model for the coupling and coordination degree of cultural inheritance and tourism commercialization in traditional villages,and conducts empirical research and analysis on Zhao Xing Dong Village,which enriches the theoretical research related to traditional villages and provides a reference basis for the coordinated development of cultural inheritance and tourism commercialization in traditional villages,and then promotes the healthy and sustainable development of traditional villages.