Designing Jingchu Three Kingdoms Cultural Products

The 20 th National Congress of the Party has given clear attention to the development of the cultural industry,and the Hubei Provincial Government has proposed to accelerate the creation of an iconic cultural tourism brand based on the Three Kingdoms culture.This integration of cultural tourism and the creative economy era has resulted in new demands for cultural consumption.However,the Three Kingdoms Chibi ancient battlefield faces serious homogenization and backwardness of tourism commodities.This thesis aims to explore a new way of building the brand of Three Kingdoms cultural tourism by integrating regional characteristics with Three Kingdoms cultural and creative products,with a focus on the Jingchu region.The thesis is divided into five parts.The first chapter provides an introduction,outlining the background,purpose,and significance of the research,as well as the overall design planning.Chapter2 compares the characteristics of the Three Kingdoms culture in Jingchu,investigates the current situation of Three Kingdoms resources in the region,and analyzes problems in the Three Kingdoms scenic resources in Jingchu.Chapter 3 combines field surveys and questionnaires on the Three Kingdoms Chibi Ancient Battlefield Scenic Area to identify shortcomings in cultural and creative products,analyze audience needs,and emphasize three directions of cultural and creative product design: tapping connotation,enriching categories,and emotional care.Chapter 4 designs the product based on practicality,culture,and innovation,reflecting the aesthetics of "writing",regional characteristics,and contemporary art.It also extracts the eight storylines of "The Romance of the Three Kingdoms" and translates them into graphic symbols.Chapter 5 completes the picture with Jingchu flavor by using creative composition,saturated color,and character differentiation design techniques.The thesis explores a new industry of Jingchu Three Kingdoms brand creation,utility model,and marketing model,providing referenceable ideas to help the economic development of scenic spots.