Research On Tourism Cultural Creation Design Of Ancient Architectural Scenic Spots In The Digital Era

Under the background that the country attaches great importance to the cultural and creative industries,supports the protection and utilization of ancient architectural scenic spots,and attaches importance to the tourism economy,all ancient architectural tourist attractions across the country have realized the importance of developing tourism cultural and creative products.Currently in the digital age,through the display and sales of new technologies,there will be unlimited possibilities for the development of cultural and creative ancient architecture tourist attractions.The research and innovation of the thesis is about the combination of ancient architecture cultural creation design and new technology in the digital age to form the coordinated development of traditional physical cultural creation and digital cultural creation,and explore the development model of ancient architecture tourism cultural creation in the digital age.The paper is divided into 5 chapters to research,analyze and create the ancient architecture tourism cultural creation design: Chapter 1 Introduction briefly describes the research background and significance,purpose and methods of the subject research,and elaborates the possibility of combining ancient architecture tourism cultural creation with digital technology;Chapter 2 analyzes the general situation and trends of cultural and creative development at home and abroad;Chapter 3 combines the analysis of the first two chapters to put forward the principles of cultural and creative design of ancient architectural tourist attractions in the digital age;Chapter 4 discusses digitalization based on the design principles of the previous chapter The cultural and creative design strategy of ancient architecture tourist attractions in the era and the practical demonstration of cultural and creative creation with Datong ancient architecture tourism and cultural creation as an example;Chapter 5 summarizes the analysis and prospects of the ancient architecture tourism cultural and creative design.This paper takes the cultural and creative products of Datong’s ancient tourist attractions as the research object,explores the development direction of cultural and creative products in the digital age,and makes practical creations based on theories.The cultural connotation of Jianzhong is spread in a wider,more efficient and more precise way.It provides some new ideas with reference value for designers who create related ancient architecture and cultural creation in the digital age in the future.