A Study On The Upgrading Of Cultural Tourism Products Of The Three Kingdoms In Xiangyang City,Hubei Province

China has the history of more than 5,000 years and we are so proud of the profound culture.Culture gives Chinese self-confidence to make the Chinese dream a reality.Culture is the guide,the inspiration,and the spiritual support behind the Chinese people.The culture of Three Kingdoms is the most concentrated and vivid expression of Chinese national culture and popular culture.As a famous historical and cultural city,Xiangyang has many historical figures of Three Kingdoms and unique historical and cultural resources of Three Kingdoms.Developing the cultural tourism of Three Kingdoms and developing the cultural tourism products of Three Kingdoms can show the unique history and culture of Three Kingdoms in Xiangyang,and help to spread the excellent traditional Chinese culture.By tapping the cultural connotation,we can enhance the confidence in culture and realize the upgrading of cultural tourism products that meet the needs of tourists,so that the cultural tourism products of the three countries in Xiangyang can be updated and improved,and the long-term development of Xiangyang’s tourism industry can be promoted.Based on the theory of product hierarchy,this paper reviews the relevant research literature on cultural tourism products of Three Kingdoms at home and abroad,and studies the upgrading of cultural tourism products of Three Kingdoms according to the theory of tourist satisfaction and the theory of tourism product life cycle.This paper first introduces the culture and cultural tourism of Three Kingdoms,and summarizes the product hierarchy theory,product life cycle theory and tourist satisfaction theory used in this paper.On this basis,this paper introduces the general situation of the cultural tourism resources of Three Kingdoms in Xiangyang City.Through field research,questionnaire distribution and data analysis this paper analyzes the cultural tourism products of Three Kingdoms from the five levels of core products,general products,expanded products,expected products and potential products based on the product level theory.Based on the hierarchical analysis of the cultural tourism products of Three Kingdoms in Xiangyang,and using the product life cycle theory,this paper classifies the cultural tourism products of Three Kingdoms in Xiangyang according to the exploration period,the growth period,the maturity period and the decline period,so as to conclude that the value of the existing industrial tourism resources of the cultural tourism of Three Kingdoms in Xiangyang has not been fully exploited,the product creativity is insufficient,and the product types are single.Finally,this paper puts forward corresponding countermeasures against the problems faced by the development of the cultural tourism of Three Kingdoms in Xiangyang,such as strengthening the construction of the tourism talent team,enriching the types of tourism souvenirs,speeding up the construction of tourism infrastructure,and strengthening publicity,aiming to provide new ideas for the transformation of the cultural products of Three Kingdoms in Xiangyang City,so as to effectively enhance the attractiveness of the cultural tourism products of Three Kingdoms.