Study On The Cultural And Creative Design On The Theme Of "Lord Rabbit Of The Three Kingdoms"

Nowadays,people attach importance to the protection and development of traditional culture,the government has issued corresponding policies to support the promotion and development of cultural industries,and culturally creative products are increasingly sought after by consumers.Lord rabbit is a national intangible cultural heritage and the most characteristic traditional cultural symbol of Beijing,but the promotion of lord rabbit culture is not ideal.With the rapid development of the times,traditional habits are gradually replaced by modern life,the main image of Lord Rabbit culture is forgotten,and the scenes of cultural use are submerged in history with the transformation of social customs.On the contrary,after hundreds of years,the stories of the Three Kingdoms culture are still deeply rooted in people’s hearts.The heroes of the Three Kingdoms have been baptized through the years,and the heroic characters of that period and their deeds have been compiled into movies,games,and novels by later generations,reaching a broad audience and satisfying the spiritual entertainment of the public.The research found that the content of Lord Rabbit and Three Kingdoms literary creations are single,homogenized,and lacking in innovation,and there are only a few articles related to design research searched on the knowledge network,thus opening up space for innovative design research.The design of "Lord Rabbit of Three Kingdoms" is a new expression based on the three points of Lord Rabbit culture,Three Kingdoms culture,and trendy culture together,integrating traditional culture and trendy culture to design a cultural and creative product that meets modern young people.In this thesis,we first interpret Lord Rabbit culture and Three Kingdoms culture,extract the characteristic elements of both,and extract the critical symbols by interpreting the critical points of the Three Kingdoms story scenes.Then the patterns of the two cultures are refined,and their colors are interpreted.Finally,the refined cultural characteristic elements are integrated and recreated according to the needs of the interpreted story scenes,learning the way of trendy cultural design,reinterpreting with witty,exaggerated,and realistic material intervention design techniques to tell the legendary story of the Three Kingdoms Rabbit.Thus,the "Three Kingdoms Lord Rabbit" themed creative cultural products meet the spiritual pursuit of modern young people and convey the contemporary young people’s spirit of entertainment and relaxing and stress-reducing attitude without losing its cultural quality.