Research On The Design Of Cultural And Creative Products Of Blind Box Of "Romance Of The Three Kingdoms

"Blind box" is a commodity marketing method appearing in China in recent years.It relies on randomness,ignorance,seduction,entertainment and other game characteristics to stimulate people’s curiosity with uncertainty psychology and achieve the purpose of sales.As one of the popular games,"blind box" accurately cuts into the market of young consumers and is highly sought after by young people.At the same time,blind box also integrates the development of cultural and creative products,becoming a form of creative products in the cultural and creative industry.This paper combines the "blind box" of modern business model with the "Three Kingdoms" of traditional culture,looking for the close combination of business and culture.Based on the theory and practice cases related to blind box,cultural creative products and their relationship,this paper analyzes their development status,characteristics,development advantages and bottlenecks,and puts forward countermeasures and suggestions on expanding the diversification of blind box products,mining the added value of blind box culture,improving the experience of blind box products,and focuses on the design and development of the character image of the Romance of The Three Kingdoms.The main characters in the story of "The Three Kingdoms" are selected,and on the basis of maintaining modern aesthetics and traditional cultural genes,the creative design of The Three Kingdoms characters is carried out through the characters’ stories,character characteristics,accessory accessories,etc.At the same time,the interaction between products and consumers is increased through the way of games,so as to realize the design scheme of blind box cultural and creative products with both playable functions and rich cultural connotations.On the basis of meeting the enthusiasm of modern young people for the trend,combining with the market demand to increase the cultural attributes of the blind box,to achieve the effective integration and two-way enabling of modern trend culture and excellent traditional culture,to create a characteristic "cultural IP" rich in derivative power,to provide an effective inheritance scheme for the creative transformation and innovative development of traditional Chinese culture.