A Study On The Application Of Wufu Theme Literary Creation Product Design From The Perspective Of Auspicious Culture

In recent years,the country has clearly proposed the strategy of strengthening the country through socialist culture,which aims to revitalize the country through culture.The most important thing that cannot be lost on the road to building a socialist cultural power is our national self-confidence.The outstanding traditional Chinese culture of the Chinese nation is profound and has a long history.In the development history of over 5000 years,it has also continuously innovated and inherited extremely beautiful cultural heritage,casting a glorious history.Among them,auspicious culture emerged with the emergence and development of traditional Chinese national culture.In ancient China,people had the psychological characteristics of pursuing good fortune and avoiding bad luck,and praying for good fortune.From ancient times to now,it has developed into a desire for happiness,beauty,and harmony.The development trend of auspicious culture has also brought some new thinking to the design industry.As designers,we need to understand how to make traditional culture lasting and vibrant.Innovative design is an inevitable trend in modern design.The fine culture that has been handed down to us through the long history and culture is of valuable value,and the development and inheritance of culture cannot be separated from the innovative vitality given by design.Auspicious culture has the color of belief consciousness of ancient civilization in China,and originates from the auspicious consciousness of people in ancient times in China who prayed to decorate a peaceful life with auspicious signs.Therefore,whatever people think is good will be reflected in auspicious culture,forming a beautiful pattern and eternal topic in auspicious culture.Therefore,the role of auspicious culture has been everywhere from ancient times to the present.How does the role of auspicious culture enable people to survive better,inspire people to create,and ultimately well cater to the development of the times? These considerations have certain design and practical research significance.Based on the innovative design research of auspicious culture,this paper fully explores the ideas and principles of cultural and creative design with the theme of Five Blessings from the perspective of auspicious culture.Firstly,I collected and sorted out information on the current situation of auspicious culture at home and abroad,as well as the historical development of the five blessings theme.Through browsing a large number of pictures and case studies on auspicious culture,I analyzed the visual design techniques used in the design of my work,sorted out the advantages and disadvantages of the design,and summarized the design value of the five blessings theme in auspicious culture.Secondly,according to the existing five blessings theme design cases,the theme content extraction and design techniques are analyzed.This design is based on the innovation of traditional culture,utilizing the advantages of auspicious culture itself to inherit and develop its cultural connotation,and carrying out a new interpretation and elaboration of the meaning of wealth,wealth,longevity,and happiness,so as to enrich and improve the connotation of the entire cultural and creative design.For the outlook of design results,innovative theme presentations will be conducted through a series of design procedures such as sketching,drafting,modeling,and rendering,demonstrating a certain degree of thematic interactivity in the presentation of final effects,making the design of cultural and creative products more responsive to the aesthetic and needs of modern groups.Starting from the market situation and demand of cultural and creative development,this paper conducts a detailed analysis of research object innovation and thematic integration innovation,and better completes a thematic research on diversification and innovation,including practical innovation in research.Through in-depth discussion of the advantages and disadvantages of current Jingzhou cultural and creative design,innovative design of new works with the theme of "Happiness,Wealth,Wealth,and Happiness" has a certain inspiration for further research on the innovative theme of design in the future.