Research On The Application Of Tourism Creative Design From The Perspective Of Intangible Cultural Heritage

With the development of cultural diversity,the development prospect of intangible cultural heritage has attracted the attention of many scholars and industry.In the report of the19 th National Congress,the idea of strengthening cultural self-confidence and promoting the prosperity of socialist culture was proposed.As a big intangible cultural heritage country,heritage has attracted the attention of many scholars and industry.As a big intangible cultural heritage country,our country is inheriting unique cultural heritage through rich intangible cultural heritage projects.Quanzhou puppet show,as one of the intangible cultural heritages rooted in the fertile soil of southern Fujian culture,is one of the first batch of intangible cultural heritages in China.It has important artistic and cultural value and has a history of one thousand years.As we all know,"revitalization" and "re-creation" are important ways to protect the intangible cultural heritage.In recent years,Quanzhou puppet show has gradually faced with the problem of losing the soil for development,and various innovative approaches have been tried.It is urgent to protect Quanzhou puppet show intangible cultural heritage project.Through reading and analyzing relevant literature and market research,this paper discusses the impact of tourism cultural creation on intangible cultural heritage,the value of research on the intangible cultural heritage of Quanzhou puppet show,the characteristics of the existing cultural design of puppet show,the proposed design principles and strategies,and the application media.By combining the folk culture of Quanzhou puppet show with the cultural and creative tourism in modern design methods,it arouses the public’s attention to the intangible cultural heritage art of Quanzhou puppet show,and creates cultural and creative products combining the intangible cultural heritage culture and local tourism.To break through the limitations of regional transmission,Quanzhou puppetry will find a new development direction for the inheritance and development of the intangible cultural heritage of Quanzhou puppetry,which will drive the local economy and enhance the interest of the new generation of young people in Quanzhou puppetry.