Research On Digital Cultural Tourism Product Development Of Intangible Cultural Heritage Lei Opera Under The Background Of Smart Tourism

Lei opera,a national intangible cultural heritage project of traditional opera,originated in Leizhou,Zhanjiang,and is characterized by the cultural ecology of local cultural and historical changes."The fever of intangible cultural heritage" continues to heat up,and the "Digital Dunhuang","Wandering Forbidden City",and "Only Henan" have gradually brought the silent Chinese excellent traditional culture into focus,ushering in opportunities for development,revitalization,and value transformation.However,Lei opera is facing a severe inheritance dilemma,and it is urgent to seek a cultural and tourism integration path that can balance protection and development.Based on RMP analysis theory,intangible cultural heritage conservation theory,experience economy theory,and immersion theory,this article conducts a research and analysis on the inheritance and development of Lei Opera at three levels: resources,market,and products.It uses questionnaires,interviews,and Baidu Index trend analysis to conduct research.Identify existing problems,analyze possible causes,find the direction suitable for the digital development of intangible cultural heritage Lei opera cultural tourism products,determine principles,clarify ideas,and plan the process.Explore the integrated development model of "intangible cultural heritage+tourism",the technical resource utilization method of "intangible cultural heritage+digitalization",and the intelligent product development system of "tourism+intelligence".Applying digital technology to the protection and inheritance of Lei opera,conducting development and marketing strategy analysis,and implementing a path for the development of Lei opera digital cultural tourism products in the context of smart tourism.Through research,innovative thinking on the systematic protection of intangible cultural heritage Lei opera has been expanded,and it is also a positive practice to promote the creative transformation and innovative development of excellent traditional Chinese culture.In the context of smart tourism,taking intangible cultural heritage such as Lei opera as an attraction for cultural and tourism integration,and using digital technology to promote the integration of intangible cultural heritage and tourism,is the key to this article’s research.