Hangzhou Canal Folk Culture Creative Products Design Research

As a nationally important water conservancy project,the Grand Canal not only bore witness to the prosperity of past dynasties in terms of economy,but also holds significant value in cultural heritage.Hangzhou,as a city with a long history along the canal,possesses rich folk customs and related traditional culture.The colorful Hangzhou canal customs highlight the historical and cultural heritage of the ancient water town that has lasted for thousands of years.The inheritance of these folk cultures not only promotes the development and inheritance of local culture,but also drives the development and revitalization of the cultural tourism industry,injecting new vitality into the further economic and social development of Hangzhou.Through research on the regional customs of the Hangzhou canal,it was found that the problem with Hangzhou canal cultural and creative products currently lies in a lack of deep excavation of cultural connotations,product homogenization,and insufficient refinement and innovation of cultural connotations.Therefore,this thesis is based on the excellent cultural connotations of the Hangzhou canal,refining and innovating to bring consumers a better experience.By conducting thesis research on the development status of canal folk creative products both domestically and internationally,and combining examples of folk cultural creative product design works,this study selects excellent cultural symbols and summarizes the design principles for Hangzhou Canal cultural creative products.Based on field research and analysis,this thesis conducts design practice for Hangzhou Canal cultural creative products and creates a graduation design work "Hang an Story".From an emotional perspective,this study explores how to better express the rich folk culture of Hangzhou Canal by using cultural creative products as carriers,and strives to achieve the unity of practicality,interest,interactivity,and storytelling of cultural creative products.This will promote the cultural development of Hangzhou Canal and enhance the competitiveness of Hangzhou city.