Research On The Development And Design Of Cultural And Creative Products Based On The Folk Custom Of Xiamen Mid-autumn Expo Cake

Xiamen is a beautiful maritime city and one of the famous tourist cities in Southern Fujian.With its long history and unique regional culture,Xiamen traditional Bo Bing folk custom combines the rich oriental characteristics and Minnan culture.As a unique festival folk activity of Xiamen Mid Autumn Festival,Bo Bing is deeply loved by people in Xiamen Zhangquan area for its unique imperial examination cultural connotation and Mid Autumn Festival characteristics,as well as strong cultural characteristics of Southern Fujian.Based on the practical experience and research of the folk culture of the Mid Autumn Festival in Xiamen,Fujian Province,this paper uses the methods of literature retrieval,market research,case analysis and situation analysis to explore the current situation and problems of the development of the folk culture of the Mid Autumn Festival in Xiamen,and analyzes the domestic research situation and research methods to explore the cultural creation of the combination of traditional folk culture and modern design New direction of product development.The design of cultural and creative products with the theme of bobbing folk custom in Xiamen Mid Autumn Festival can enhance the cultural heritage of bobbing folk custom in Xiamen,expand its influence of folk culture,and provide a reference direction for the development of cultural and creative products of traditional folk culture.This paper is divided into five parts: the first part studies the current situation of the development of domestic traditional folk culture and the research methods,and puts forward the innovation of the subject.In the second part,it studies the relevant basis of the folk culture and creative products of the Bo cake,studies the main content,development status and development environment of the folk culture and creative products of the Bo cake,and comes to the way to continue and activate the folk culture of the Bo cake through the development of the cultural and creative products.The third part,through the investigation of Xiamen cultural and creative products on the market and the categories of bobbing folk cultural and creative products,finds out the existing deficiencies of bobbing cultural and creative products on the market,analyzes the current situation of bobbing folk cultural and creative products development,and obtains the breakthrough point and direction of bobbing folk cultural and creative products innovation and development.The fourth part puts forward the design strategy and design principles for the development of the folk culture of the bobbing in Xiamen,re creates and extracts its elements,and studies the basic direction of the research on the innovation of the bobbing cultural and creative products.The fifth part,through the research and analysis of the first four chapters,obtains the innovative ideas of the development and design of the cultural and creative products of the Mid Autumn Festival in Xiamen,and carries on the design practice of the cultural and creative products of the Mid Autumn Festival in Xiamen according to the innovative ideas.This paper optimizes the pain points of the existing bobbing cultural and creative products on the market,and designs the bobbing cultural and creative products that meet the needs of modern people.While meeting the aesthetic and practical needs of consumers,it also has the interactive experience of bobbing games and the connotation of bobbing folk culture.Through the development of cultural and creative products of bobbing folk culture in Xiamen Mid Autumn Festival,this paper hopes to create the brand of bobbing folk culture in Xiamen,and then inherit and protect the bobbing culture in Xiamen,so as to promote the development of tourism economy and cultural industry in Xiamen.At the same time,it also provides new development ideas and ways for the combination of Chinese traditional folk culture and modern cultural and creative product design,and provides more reference ways for the modern inheritance and protection of traditional folk culture.