Research On The Design Of Creative Products Based On The Folk Culture Of Liujiaqiao Ancient Village

The rapid development of cultural and creative industries has brought a new experience for the inheritance of Chinese traditional culture.Cultural and creative industries break the traditional cultural conservative design and production mode,and effectively improve the market competitiveness and economic efficiency of traditional culture from the perspective of market and economy.This paper mainly studies the unique folk culture of liujiaqiao village,explores the targeted measures for the sustainable development of liujiaqiao ancient village culture,and puts forward the design ideas of modern home furnishing cultural and creative products with guiding methods.The first two chapters collect data through literature research,questionnaire and on-the-spot investigation,summarize the basic situation of liujiaqiao folk culture,summarize the characteristics of liujiaqiao village folk culture,briefly introduce the local marriage customs and festival rituals,and put forward the problems encountered in the local folk cultural heritage.The third and fourth chapters analyze the development of modern cultural and creative industry and the trend of folklore.Through the study of the transformation methods and application means of cultural and creative use in the case,we can make cultural and creative design have specific methods for reference in the integration with non-material culture.Finally,taking the inheritance of folk culture of liujiaqiao village as the starting point,the most representative symbols of folk culture are selected,which are combined with modern cultural and creative products to flexibly apply the uniqueness and inheritance of folk culture of liujiaqiao village to the design of creative products.With bamboo,bridge,landscape and other cultural elements as the goal,incense lamp,essential oil bottle as the material carrier,determine the design direction of cultural and creative products,and use the modern art design concept to design a series of modern cultural creative products with the characteristics of liujiaqiao village folk culture,which is conducive to the sustainable development of liujiaqiao ancient village folk culture.