| As the blood of the Chinese culture,the Grand Canal culture has a vivid cultural gene.Through the in-depth analysis and research of the canal culture,the author combines the canal cultural symbols with modern design language,aesthetic standards and market demand,finds out the entry point of the fusion of the Grand Canal Culture and modern design language,and radiates new vitality and vitality of the canal culture in the design of modern cultural and creative productsThrough field investigation,questionnaire survey,literature research and other methods,this paper combs the canal cultural resources,analyzes the development status of the Grand Canal cultural and creative products at home and abroad,and the cultural connotation and aesthetic value contained in the Grand Canal culture,so as to provide sufficient theoretical data support for the design practice part.By combing and analyzing the examples of excellent cultural and creative products,this paper summarizes four design principles that should be followed in the design of modern cultural and creative products:cultural principle,innovative principle,functional principle,based on national and regional characteristics.Combined with the background of the domestic cultural and creative products market and the current development situation,this paper makes clear the problems and challenges faced by China’s cultural and creative market.The feasibility analysis of cultural and creative products as the cultural heritage carrier of the Grand Canal culture is carried out,and the SWOT analysis of cultural and creative products as the cultural carrier of the Grand Canal is carried out,which provides a clear design idea and direction for the design practice.Combined with the product big factor data and sub factor data in the consumer questionnaire survey,we can grasp the consumer’s purchase tendency and actual demand for cultural and creative products,and provide accurate data support for the next design practice.Based on the four design principles of modern cultural and creative products,two sets of design schemes are finally formed（1）Zhenshui beasblessing Bookmark Design,（2）impression of the canal---four treasures of the study series of cultural and creative products.The two designs are different in content,form and design method,but show the unique connotation and charm of the Grand Canal culture.At the same time,the following conclusions are drawn:（1）excellent traditional culture can provide creative inspiration for modern design,and it is the source of vitality and vitality of Chinese cultural and creative products.Design innovation based on tradition helps to enhance the creativity of national culture（2）In the practice of design,we should keep the essence of traditional culture reasonably and transform modern design reasonably（3）Scientific and technological innovation to promote cultural development,we should pay attention to the application of modern science and technology,combined with modern innovative materials,processing and manufacturing technology,functional upgrading and other aspects,so that the traditional canal culture and modern scientific civilization dialogue is a new exploration and attempt（4）The application of canal culture in cultural and creative products is an effective way to carry forward China’s excellent canal culture.It can imperceptibly enhance the public’s awareness of canal culture,so as to enhance the public’s cultural confidence and enhance China’s cultural competitiveness.It also provides a new development idea and direction for the development of China’s cultural and creative undertakings. |
