Research And Application Of Shan Zhou Folk Culture In The Cultural And Creative Product Design

Contemporary society, the flow of information to our lives convenient,when we come into contact with Western culture and modern art forms at the same time, cultural diversity also impact on the traditional Oriental civilization. Protection and Inheritance of Folk Culture is particularly important in today’s society, Chinese traditional culture also need to test new things in the new social environment, and to protect and pass on traditional folk culture marked its representative geographical characteristics and national characteristics, The development of folk culture and creative products will protect the heritage of traditional culture has a very important meaning, which is a vital means of folk culture to the market.The second and third chapters mainly on cultural and creative industries concept overview,And the status of cultural and creative industries at home and abroad for analysis.At the same time the study focused on residential, folklore, folk art and cultural value of Sanmenxia City, Henan Shan Zhou Village area of south, from the diet, pit residential homes as well as the unique cultural aspects of black paper-cut analysis of this sort and summarize and emphasize the importance of one of the local culture as folk paper-cut art, modern appeal to care about traditional culture, And proposes a means of protecting traditional culture is innovation,Foundation of Culture determines the cultural heritage, not only to learn but also to local conditions, so the fourth, fifth chapter focuses on the NanGou Village area Shanzhou unique culture, the folklore, folk customs, folk art to inspect and analyze, extraction may cultural elements behind the design-section, and finally select Shanzhou very distinctive black paper cutting and pit residential homes manner, the characteristics of folk culture combined illustration design elements for innovative re-design, promotion to the local cultural and creative products in the past. The last part of the article, and finished by the existing cooperation projects since Shanzhou NanGou Village made to think again, and have put forward innovative design concept, to extract specific and innovative ideas to guide the final design and innovative work, We hope that through this form of modern illustration design with a combination of traditional folk culture, so that more people can understand our profound understanding of folk culture.