| This topic is a theoretical research and design innovation with the design goal of Southern Shaanxi Spring Festival folk cultural and creative products.From the relationship between the spring festival customs and the cultural background of Southern Shaanxi,the connotation and form of cultural and creative products,and combined with the modern illustration style,this paper studies the visual elements and design style of Spring Festival folk custom with the regional characteristics of Southern Shanxi,so as to creatively design the cultural and creative products of Southern Shaanxi Spring Festival folk custom.With the continuous improvement of China’s comprehensive national strength,the traditional Spring Festival custom is undergoing a great test.With the acceleration of international globalization and the mutual penetration of Chinese and Western cultures,there have been some phenomena in recent years,such as the weakening of the taste of Spring Festival and the inability of some spring festival customs to adapt to the modern social structure.The Spring Festival should not only have its own cultural spirit,but also have the characteristics of the times.Especially on the economic basis of modern society,it should be endowed with new cultural connotation.This requires us to innovate.Through the extraction of the visual elements of the Spring Festival Customs in southern Shaanxi,we can innovate the design of its visual image to make it more modern and contemporary,and inject vitality into the development of the traditional Spring Festival.Although with the vigorous promotion of traditional culture in China,people pay more attention to the development of traditional Spring Festival customs.However,the author found that there are few research materials about the visual image of Spring Festival Customs in southern Shaanxi.Therefore,the author proposes to study the unique spring festival custom activities under the regional background based on the regional culture of southern Shanxi,and finally apply it to practice.The structure of the full text is mainly expanded from the following aspects:First of all,as one of the origins of Chinese civilization,Southern Shaanxi profound cultural heritage must have a unique impact on the local spring festival customs.Taking the Spring Festival custom as the research object and the culture of southern Shaanxi as the starting point,in the process of studying the cultural and creative product design of the Spring Festival custom in southern Shaanxi,this paper combs the culture of southern Shaanxi and summarizes the origin and development,folklore,folk customs and so on of the Spring Festival in southern Shaanxi to find out the ideological connotation and content source of this topic;From the perspective of aesthetics and design techniques,this paper analyzes the cultural connotation of southern Shaanxi Spring Festival custom,and applies it to the design and research of cultural and creative products in this subject.Secondly,it analyzes the cases of excellent cultural and creative products at home and abroad and the existing cases of cultural and creative products in the Spring Festival,and explores the design forms and methods of these excellent cases.The following points are summarized: excellent cultural and creative products should closely follow the aesthetic trend of the times and respond to the call of the state.In the new era,the visual image of secular culture should be designed according to the aesthetic habits of the audience.At the same time,according to the summarized point of view,this paper analyzes the problems that should be paid attention to in the creation of cultural and creative products in southern Shaanxi Spring Festival.First,we should pay attention to the expression of visual image,and second,we should pay more attention to the expression of cultural freehand brushwork.Third,analyze and study the forms of expression of southern Shaanxi Spring Festival Culture in cultural and creative products,analyze and extract the modeling features,colors and cultural connotations of visual elements in southern Shaanxi Spring Festival customs,and combine these forms of expression with the spiritual and cultural needs and aesthetic needs of consumers under the background of the times,so as to provide design inspiration for the next part of design practice.Finally,through the above analysis and Research on the Spring Festival Customs in southern Shaanxi,we designed a survey questionnaire to determine the main audience and product positioning,integrated the cultural visual elements of southern Shaanxi analyzed above with the Spring Festival folk customs in southern Shaanxi,and used the flat and noisy illustration design techniques in the creation of this lesson.Through the research of this topic,we will explore the new development form of the Spring Festival Customs in southern Shaanxi,carry forward the spring festival customs with regional characteristics in southern Shaanxi,stimulate the public to pay attention to and study the spring festival customs,and then we can inherit the Spring Festival Customs in southern Shaanxi in combination with the new era background,so as to contribute our own strength to inherit and carry forward the excellent Chinese traditional culture. |
