Research On Cultural And Creative Design Transformation Of Bashu Cultural Resources Under Digital Technology

In 2022,the Chinese government issued the "Opinions on Implementing the National Cultural Digital Strategy",proposing to develop new scenarios of digital cultural consumption,vigorously develop new digital cultural experiences that integrate online and offline,and combine online and on-site,pointing out new directions for the innovation of cultural and creative products.In the wave of digital cultural and creative product design,the Chengdu Chongqing Economic Circle has proposed the development strategy of the Bashu Cultural and Tourism New Corridor.A series of cultural and creative products have formed a unique cultural and creative design style through multi line integration experience,and have been favored in the national and even global cultural and creative markets,with extensive dissemination benefits and influence,enabling the sustainable modern activation and inheritance of ancient Bashu culture.In terms of product design and cultural dissemination,its successful experience has brought inspiration to the innovative design of national regional culture and cultural and creative products.At present,in terms of theoretical innovation,there are shortcomings in the research of design transformation methods for Bashu cultural and creative products,such as digital assisted design technology and digital quantitative evaluation.The overall level of digital of innovative design theory is relatively low,design efficiency has not been substantially improved,and the understanding of the use of innovation theory is not clear.Therefore,in order to adapt to the changes brought by artificial intelligence and other technologies in the design field in the future digital era,taking the design of Bashu Cultural and Creative Industry as the starting point,conducting research on digital design transformation methodology from the perspective of product system design will have innovative guiding significance for the future design and development of regional and national cultural and creative products.Conduct systematic research on the design methods of digital cultural and creative products based on Bashu cultural resources.Based on literature research,case study and design semiotics theory,combined with user needs and digital aided design technology in the digital era,the design transformation model and innovation model of digital cultural and creative products with Bashu cultural characteristics are constructed.The full text of the study is divided into six chapters.The first chapter defines the research background,concepts,and scope.Through literature interpretation and design cases,the current research status of Bashu cultural and digital design at home and abroad is summarized,and the purpose,innovative significance,and research technology route are elaborated;The second chapter interprets the basic concepts of digital cultural and creative products,digital aided design technology and design semiotics.Through case studies,summarize the characteristics of digital cultural and creative product design,cutting-edge digital technology types,and summarize the basic methods of digital technology intervention in the design transformation process.The third chapter focuses on the content of Bashu cultural resources,combs the development and evolution path of Bashu cultural symbols and related cultural and creative products from the graphic semiotics theory,analyzes the image characteristics of Bashu cultural symbols,and summarizes the cultural connotation and underlying symbolic logic of Bashu cultural and creative product design.Chapter4 introduces market research from the perspective of innovative design of cultural and creative product systems,combining KMA clustering matrix analysis with CRITIC weight analysis to achieve quantitative evaluation and classification of design requirements for Bashu cultural and creative products,and summarize the system design transformation levels and innovation paths.Chapter 5 combines multi-dimensional elements such as user needs,cultural symbols,innovation scenarios,and business models to sort out the design transformation path,construct a systematic innovative design transformation model,and optimize and summarize the collaborative design mechanism with Bashu cultural and creative characteristics.It also summarizes the application value and significance of design practice,cultural inheritance,and industrial development dimensions.Chapter 6 summarizes the results and shortcomings of the model,and proposes future research directions based on the results of this study.This study proposes a Ba Shu cultural and creative design transformation model and collaborative innovation optimization mode driven by KMA-CRITIC digital dual line under the theoretical framework of ternary interconnected design transformation.It showcases digital aided design technology and interdisciplinary design quantitative evaluation methods,and provides an efficient method for cultural and creative product design transformation.In the future of the booming development of artificial intelligence,Pointed out a new direction for value creation for designers and diverse innovative entities,contributed to the development of the cultural industry in the Bashu Cultural and Tourism New Corridor,continuously enhanced the cultural influence of the Bashu region,and also provided systematic research and methodological references for the design of cultural and creative products in Chinese regions.