| The Yan’an Memorial Hall of Literature and Art was established in the revolutionary holy land-Yan’an,and the content of the thirteen years of Yan’an literature and art practice displayed in the hall condenses the literary and artistic thoughts of the Luyi period and carries the spirit of the Luyi people,contributing the power of literature and art to the realization of the Chinese dream of the great rejuvenation of the Chinese nation.In the era of digital economy,how to ride on the wind of digital technology,better digital transformation,and realize cultural inheritance and innovation is the problem proposed and to be solved in this study.The thesis takes Yan’an Wenyi Memorial Hall digital creative products as the research object,composes the cultural resources of Yan’an Wenyi Memorial Hall through cultural hierarchy theory,divides the structure of Yan’an Lu Yi cultural resources into material layer,behavioral layer and spiritual layer,and supplements them with the way of classifying red cultural resources,subdividing them into Lu Yi artifacts,Lu Yi sites,Lu Yi characters,Lu Yi literature and Lu Yi spirit.Through methods such as field questionnaires,combined with the rapid development of current technology and the widespread use of digital technology,the necessity of digital cultural and creative product development for the Yan’an Literature and Arts Memorial Hall is proposed,which can effectively solve the problem of cultural inheritance of Luyi.Based on the theoretical analysis method,we adopt the "adjustment of clear goals,valuable feedback,and balance of challenges and skills" in the stage of generating mind flow conditions,and build a digital creative design method of "enriching design content,strengthening sensory guidance,and focusing on interactive pleasure" for the Yan’an Memorial Hall of Literature and Art.The digital culture and art design method of "enriching design content,strengthening sensory guidance,and focusing on interactive pleasure" enables users to focus their attention when using digital culture and art products,and thus get a higher level of cultural experience.Finally,we used the "Starfire Luyi" app,"Luyi Art Collection" AR interactive experience and "Sound of Yellow River" VR interactive experience as three digital creative products designed with different digital technologies.As design evidence,the scientific validation of the design of digital cultural and creative products of the Yan’an Culture and Arts Memorial Hall guided by the theory of mind flow is conducted.This paper applies the theory of mind flow to the design of digital cultural and creative products to provide theoretical support for the design of cultural and creative products in the direction of psychology,to provide ideas for the development of the inheritance of the Yan’an Wenyi Memorial Museum’s Lu Yi culture in the new era,and also to provide reference for the development path of digital innovation of other red museum cultures. |