A Study Of The Digital Cultural And Creative Product Design Of Design Poverty Alleviation In The Context Of Common Prosperity

Common prosperity is the fundamental principle and essential requirement of socialism with Chinese characteristics.At present,China is in a new historical stage of implementing the development of a rural revitalization strategy,and design as creative productivity is one of the elements of the whole national poverty alleviation strategic plan.At the same time,along with the rapid development of new media technology,the combination of digital technology and traditional cultural creativity in the design of digital creative products brings a new era of vitality to the cause of poverty alleviation by design.As one of the "Ancient Kyushu",Qingzhou City has a rich culture of ancient cities and traditional folk culture,including Dongyi culture,Beixin culture,Longshan culture,Dawenkou culture,Yakeshi culture,and religious culture,which are important parts of Chinese civilization.As the manifestation carrier of Qingzhou’s regional characteristics and culture,Qingzhou peasant paintings have been bred from the crystallization of folk wisdom for thousands of years and have great cultural and economic values.Qingzhou peasant painting is not only one of the intangible cultural heritage items in Qingzhou City but also a key cultivation project for the cultural revitalization of the countryside in Qingzhou City.In this context,this paper takes Qingzhou peasant painting as the research object,analyzes its development difficulties in the process of modernization,and introduces the design method of cultural translation to deeply excavate,analyze and refine the cultural connotation behind Qingzhou peasant painting,and constructs the cultural translation model of Qingzhou peasant painting from the material layer,the behavior layer,and the spiritual layer.The visual elements are extracted according to the concept of cultural translation to form the translation elements in the digital creative design.The cultural basis and aesthetic emotion of Qingzhou peasant paintings are analyzed and summarized to integrate the cultural concept of peasant paintings into the translation content of digital creative design and ensure the cultural value output in the subsequent design practice.From the perspective of design for poverty alleviation,with the goal of the cultural revitalization of the countryside,the innovative development path of combining Qingzhou peasant painting with modern digital cultural and creative product design is explored.Through user demand research combined with the development status of Qingzhou peasant painting,the digital cultural and creative design demand is derived,the cultural translation mode is integrated into the design process of digital cultural and creative,the interactive communication APP application design and the symbolic IP image and IP image derivative design practice are carried out,to promote the diversified dissemination and development path of Qingzhou peasant painting in the modernization process,to provide some theoretical and practical references for the cause of design for poverty alleviation.