| In the context of cultural confidence,the development of regional cultural creative product design,to a certain extent,promotes the development of social economy,the improvement of material spirit and the innovation of design.Naturally,taking creative products as the carrier to carry cultural genes has become an effective way to inherit and carry forward regional culture.Based on the purpose of "no big,no small,no main,no secondary" culture,this paper explores the regional culture which is not well known but has research and inheritance significance in Chinese traditional culture,reconstructs and combs the culture,makes the culture which only stays in the "mouth" become the past,with the help of the theory of image symbol transformation and application of "three-dimensional" gene into the product design transformation means the culture symbol,through the "carrier" to make culture into thousands of households,into the city,out of the country,so that cultural resources really live up.First of all,this paper focuses on the orientation of the target culture of the research,aiming at the reproduction of ancient culture and the creation of effective cultural inheritance methods.It advocates the wide range,deep surface,point to area,and individual practice to drive the reproduction of similar culture.Secondly,it combs the development of image symbols and the artistic characteristics of platinum treasure culture,condenses the characteristics of image symbols and the basic principles of design transformation,summarizes the function of image thinking in the design of cultural and creative products,and builds a bridge between image symbols and platinum treasure culture.Thirdly,it analyzes the three-level structural relationship between product image and cultural image,and carries out one-to-one correspondence,the product image form "layer" and cultural image of "surface" as the beginning of the design,"explains layer" and "inner" as the essences of the cultural connotation and the emotion,sublimate the culture from the surface and depth.On the one hand,it condenses the process of image symbol transformation and obtains,locates and constructs the expression model of baijinbao cultural image;on the other hand,it constructs,optimizes and selects the image description lexicon and the cultural gene of baijinbao,and makes use of the two-way transformation characteristics of image symbols to map and match the cultural image of baijinbao with the symbol gene,through direct or indirect use,it designs and transforms the cultural symbol gene of baijinbao from the four aspects of shape,color,decoration and material.Finally,from the stationery,furnishings,entertainment,lighting,daily use five aspects of vertical depth design practice,and use SPSS to evaluate image satisfaction. |
