Research On Loyalty Promotion Strategy Of Young Employees In T Construction Company

Since the 21st century,with the continuous development of socialist market economy and economic globalization,the competitive pressure of enterprises in the domestic market has gradually increased.In order to ensure their own survival and long-term operation,enterprises have engaged in fierce talent competition with each other.The phenomenon of talent flow in the market has significantly increased,and more and more people find it difficult to maintain loyalty to the enterprise.At the same time,the pursuit of quality of life among Chinese people is constantly improving.In an increasingly competitive environment,people often look for opportunities to leave and change jobs for better pay.Even if they cannot find opportunities,they are prone to slack off,which is particularly evident within state-owned enterprises.In recent years,reform measures such as restructuring and reducing staff to increase efficiency in state-owned enterprises have put forward higher comprehensive requirements for employees within the staffing structure,resulting in a significant decrease in the loyalty of many state-owned enterprise employees.According to the China Statistical Yearbook released by the National Bureau of Statistics,from 2016 to2022,the number of registered state-owned enterprises decreased from 133631 to 78357,the number of employed people decreased from 62.08 million to 56.33 million,and the number of employees decreased by nearly 6 million.Although some cases of restructuring and mergers were included,a large number of talents still flowed to non-state-owned enterprises,and frequent job hopping among young employees was a prominent phenomenon.As a reserve force driving the national economy,the decline in the loyalty of young employees has an immeasurable negative impact on social stability.Therefore,studying the loyalty of young employees in state-owned enterprises is of great significance.This article takes young employees of state-owned enterprise T Construction Company as the research object,constructs a theoretical framework for employee loyalty research based on literature,and analyzes the current situation and reasons for the loyalty of young employees of T Construction Company based on data.This article first outlines the historical background of T Construction Company’s development,reviews domestic and foreign research literature,and determines the basic theoretical support and research elements;Secondly,first-hand data on young employees of T Construction Company was obtained through on-site visits to determine the individual characteristics and current situation of the company’s young employees;Finally,analyze the current situation of loyalty among young employees of T Construction Company from two aspects: individual characteristics and enterprise level,and propose countermeasures.This study found that the average loyalty of young employees in T Construction Company is low,whether it is emotional loyalty,sustained loyalty,or normative loyalty,all at a lower level.The factors that affect the loyalty of young employees in T Construction Company can be divided into individual characteristics and enterprise level factors.Individual characteristic factors include age,gender,education,marriage and family,etc;Factors at the enterprise level include salary and benefits,training and development,work environment,company culture,interpersonal relationships,development prospects,company leadership,job satisfaction,etc.This article analyzes various influencing factors,mainly based on the analysis results of corresponding data,and formulates targeted strategies to improve the loyalty of young employees of T Construction Company.