| According to the background that the country emphasizes the inheritance of the excellent Chinese traditional culture,the society has gradually realized the positive role which cultural and creative industry plays in the integration of traditional culture and co-creation and mutual benefit.Major domestic cultural and tourist attractions have also begun to develop cultural and creative products with regional and ethnic characteristics.Dazu Rock Carvings is a general term for all cliff sculptures in Dazu District,Chongqing.In December 1999,UNESCO listed Dazu Baoding Mountain,North Mountain,South Mountain,Shimen Mountain,and Shizhuan Mountain Stone Carvings in the "World Heritage List".Its diverse themes,exquisite carvings,large scale and well-preserved situation make Dazu Rock Carvings have great research value.The Dazu District Government is creating a trinity development strategy for Cultural Tourism Commission,Dazu Rock Carvings Research Institute and Sanqu Cultural and Creative Park in order to create outstanding cultural and creative products belonging to Dazu Rock Carvings and Dazu District.The main survey objects of this article are Dazu North Mountain and Baoding Mountain female statues and cultural and creative products.The research process includes conducting many field investigations,visiting North Mountain and Baoding Mountain Scenic Area,Dazu District Culture and Tourism Development Committee,Dazu Rock Carvings Research Institute,Sanqu Town Wenchuang Park and Dazu Cultural and Creative Company,conducting many researches on cultural tourism expos in Chongqing,Chengdu,Shenzhen and other places,going to the United States National Museum of History and Culture and the United States National Gallery of Art to investigate their cultural and creative products,obtaining enormous amount of photos,interview information and a scientific and systematic sample data collection of female statues and existing cultural and creative products,detailed exploring the relevant information of Dazu rock carved female statues,the current development situation of the Dazu rock carved cultural and creative industry and cultural and creative products,summarizing the current domestic cultural and creative product development status,exploring its characteristics and advantages through excellent cultural and creative product design cases,analyzing the design principles and design methods of cultural and creative products and using the form of online questionnaire survey to collect data analyzing the characteristics of cultural and creative product consumer groups.The result of this analysis is used as evidence for guiding design practice.The research of this article is focus on three aspects: Dazu Rock Carved Female Statues,design methods and design principles of cultural and creative product and the current situation of Dazu Rock Carved cultural and creative products.There are a large number of female statues carved in Dazu Rock,which are exquisitely carved and rich in types.They can be classified according to multi-dimensional perspectives such as idols,portraits,family roles and social status.In the form of statues,it breaks through the Buddhist statues rituals showing distinctive characteristics of secularization and nationalization.Because the female idols refer to the appearances of the wealthy,noble ladies and ladies at the time,they are known as "Bodhisattva like a palace baby".Female portraits portray the life of ordinary civilian women in the city and use secular life scenes to promote religion.Behind these statues,a large number of fascinating stories of Buddhist scriptures and inscriptions can be unearthed.The social identity,family role,life deeds and wishes before the life of the offering can be learned from the inscriptions.Cultural and creative products are designers who use creative thinking to transform cultural resources into design elements to create practical products with distinctive regional characteristics and in line with modern aesthetics.According to literature review,field research and case analysis,cultural and creative products have the characteristics of cultural,practical,story,artistic and educational.In the design process,the principles of being based on cultural connotation,highlighting regional characteristics,connecting with daily life and showing aesthetic interest should be grasped.Using the methods of refining traditional elements,creating a mood atmosphere,giving auspicious meaning and changing the way of communication are also very important.The author summarized the current situation of Dazu Rock Carvings cultural and creative products and the cultural and creative industry in the fields of product types and design.Through the questionnaire survey,the factors that affect consumers’ purchase of cultural and creative products and the factors that affect consumers’ purchase of cultural and creative products of Dazu Rock Carvings are analyzed,then the aforementioned research is applied to the design of cultural and creative products of Dazu Rock Carved Female Statues.Finally,the author analyzes positive effects and shortcomings of the design practice in this article and verify whether the product design conforms to the characteristics of the consumer group of cultural and creative products and whether it plays a positive role in promoting the culture of Dazu rock carvings through group interviews.Dazu Rock Carvings,this world cultural heritage can use the cultural and creative industry to exert its world-class benefits,display the artistic charm of Dazu Rock Carvings and expand its cultural influence and popularity.Combining the beautiful and friendly Dazu rock carved Female Statues with the design of cultural and creative products,integrating artistic and cultural charm of female sculptures into the culture and create products,enriching the tourist souvenirs in Dazu District and then attracting the public to understand Dazu Rock Carvings,the world heritage will use its world-class resources and influence repaying the local community which nurtures this heritage. |
