| Tangshan Shadow play is one of the first representative projects selected as the national intangible cultural heritage,which is an important branch of the cultural industry with the intangible cultural heritage as the main body,and has very high artistic value.However,due to the increasingly low public awareness,Tangshan shadow puppets,like other traditional Chinese culture and art,are facing the dilemma of decline and loss,and lack of new channels for inheritance and development.This article takes Tangshan shadow puppetry as the research object,exploring ways and methods to improve the popularity and dissemination of Tangshan shadow puppetry.Cultural translation can express the characteristics of traditional culture through different carriers,and cultural and creative products are increasingly receiving national attention and consumer attention.Therefore,cultural and creative products are used as carriers for cultural translation,attracting public understanding and attention to culture,and achieving widespread dissemination and development of culture.This study extracts the cultural characteristics of Tangshan shadow puppetry through the study of Tangshan shadow puppetry culture.Based on the current situation of shadow puppetry cultural and creative products in Tangshan and other regions,as well as consumer research and Kano model demand analysis,the design points of Tangshan shadow puppetry cultural and creative products are obtained.Through the direct,indirect,and transitive methods of cultural translation,the cultural characteristics of Tangshan shadow puppetry are translated into pattern design elements,and then the pattern design elements are translated into the translation design path of cultural and creative product design points,proposing a cultural translation design strategy for Tangshan shadow puppetry cultural and creative products.Based on this design strategy,design and evaluate Tangshan shadow puppetry cultural and creative products.This study attempts to provide solutions to the development dilemma of Tangshan shadow puppetry and explore new directions for the dissemination and development of traditional folk art and culture. |
