| From a narrow perspective,cultural and creative products refer to a kind of creative products with cultural connotation,which is a carrier of culture and creativity.With the progress of the times,people’s demand for cultural and creative products is increasing.The design,functions and features of these products are becoming more and more complex and tend to be more intelligent.Consumers,on the other hand,pay more attention to the experience of using the products,hoping that they are more exquisite,unique,interesting,and carry some historical and cultural significance.Huaxian shadow is a perfect fusion of folk craft and local drama in China,and is the first batch of intangible cultural heritage of the country,which has high value in history,society,art and folklore.However,with the progress of the times and the impact of various new cultural forms,the influence of Huaxian shadow puppets is gradually declining,and its cultural and creative products are gradually failing to meet the aesthetic needs of the public,so that cultural heritage protection and cultural and creative product development are facing serious situations and challenges.In this paper,through the study of interaction design concept and its application to the development and design of Huaxian shadow cultural and creative products,we hope that the proposed design strategy can provide reference value for other types of cultural and creative product design.Based on the concept of interaction design,this paper first collects and summarizes the relevant theoretical concepts of interaction design,and then understands the application mode of interaction design concept by studying the application cases of interaction design in other fields.Then,through literature research and field research,we analyze and study the cultural and historical factors,prop style characteristics and the current situation of inheritance of Huaxian shadow puppets,and analyze and interpret the contradiction between the acclaimed reputation of Huaxian shadow art and the actual inheritance dilemma.Secondly,user questionnaires and field surveys are conducted to find out the problems of Huaxian shadow cultural and creative products;again,after domestic and international case studies and theoretical analysis,the paper proposes countermeasures from design principles to specific interaction methods in conjunction with the current situation of Huaxian shadow cultural and creative product development and design.Finally,the paper makes use of the design strategy proposed by the interaction design concept to develop creative products,and creates the design practice project "Lingxiang shadow" to verify the advantages and problems of the design strategy in the design practice,so as to optimize the theory of creative product design under the interaction design concept and promote the development of Huaxian shadow creative products.As an innovation in product design,the concept of interaction design is introduced into the development and design of Huaxian shadow cultural and creative products,which can bring new development opportunities to the development of Huaxian shadow art.It is hoped that the research in this paper can provide ideas and methods for the development of traditional cultural products of Huaxian shadow art or similar non-heritage projects and folk art,and also provide theoretical views on the development of interaction design concept and folk art creative design. |