Research On The Performance Of SY Manufacturing Company Under The Background Of Digital Transformation

Nowadays,with the rapid development of artificial intelligence,big data,cloud computing,5G Internet and other digital technologies,digital technology has attracted a lot of attention around the world,but also penetrated into all aspects of our lives,and has had an important impact on the production and operation of all walks of life.The Chinese government has mentioned the term "digital economy" in various government reports and issued various policies to promote the digital transformation of enterprises.In particular,the Chinese manufacturing industry has always been in an international leading position.However,with the reduction of cheap labor and raw materials,the dividend of the manufacturing industry gradually disappears.This paper selected SY Company,the leading enterprise of machinery manufacturing industry in our manufacturing industry,and carried out research on its enterprise performance under the background of digital transformation.Based on relevant concepts such as digital transformation and enterprise performance,process reengineering theory,smile curve theory and synergistic effect theory as theoretical basis,literature research method and quantitative analysis method are used to conduct a series of analysis and research on SY Company’s enterprise performance from 2012 to 2021 under the background of digital transformation through financial and non-financial dimensions.This paper analyzes the problems in the company’s enterprise performance and the reasons for the problems.Finally,based on the background of digital transformation,this paper gives corresponding suggestions on the enterprise performance of SY company,and provides references for the digital transformation of other companies in the same industry.Firstly,the research background and significance,literature review,research content,methods and innovation points are introduced.Secondly,this paper refers to the relevant concepts and theoretical basis;Then,the general situation and operating conditions of the enterprise were introduced,and the current situation and motivation path of SY company’s digital transformation were introduced in detail.Then,it analyzes the financial dimensions(solvency,operating capacity,profitability and growth capacity)and non-financial dimensions(customer dimension,internal operation dimension,learning and growth dimension)of SY company’s performance under the background of digital transformation,and puts forward the following problems existing in SY company: The pressure of debt repayment is high,the risk of receivables recovery is high,the profitability is declining,and the sales operation is defective.The reasons for the above problems are mainly as follows: to strengthen the digital construction leading to a large number of loans,accounts receivable management system is not perfect,The product is disconnected from the market demand data,sales link and digital integration degree is not high.Subsequently,this paper gives the following suggestions for further improvement of SY company’s performance under the background of digital transformation: controlling the speed of enterprise digital transformation,improve the credit risk assessment system for accounts receivable,establishing market data analysis platform and digital marketing whole-process management.The last part is the research conclusion and prospect,which is the summary and induction of this paper.It provides reference for other enterprises in the same industry,and puts forward the shortcomings and prospects of this paper.