Research On The Application Of Dunhuang Mural Elements In The Design Of Cultural And Creative Products

In recent years,with the country’s attention to the national culture,regional cultural creative design has become a popular trend in design.Among the Dunhuang grottoes art,the most representative is the Dunhuang fresco art,which has high cultural connotation and unique artistic charm.In order to better excavate the contemporary aesthetic value of Dunhuang fresco art,it is of great practical significance to study the cultural and creative product design of Dunhuang fresco.Excellent cultural and creative products have high added value.They can not only play a positive role in the inheritance and protection of Dunhuang art and culture,but also promote the development of local economy and culture,increase the brand influence of regional culture,and improve the confidence of local culture.This paper takes Dunhuang frescoes as the research object,briefly analyzes the development of Dunhuang frescoes in different historical periods,and sums up the artistic characteristics of Dunhuang frescoes in composition,shape and color.Secondly,this paper studies the current situation of Dunhuang cultural creative products,and analyzes the shortcomings of their current Dunhuang cultural creative products by comparing them with other excellent cultural and creative brands.Through questionnaire survey,the main concerns and demands of consumers for Dunhuang cultural and creative products are explored,and the corresponding design principles of cultural and creative products are proposed.Finally,the excellent cultural elements in the frescoes are extracted,and the visual techniques of modern illustration are used for graphic re-creation,so as to form a series of visual images and apply them to the design of cultural and creative products,so that they can promote the spread of Dunhuang art and the development of Dunhuang cultural and creative industry.