Research On The Application Of Dunhuang Culture In The Cultural Creation Brand Of "Dunhuang Buddhist Language"

Dunhuang culture,as a treasure house of Chinese Buddhist civilization resources,has lasted for thousands of years and has a rich cultural heritage.In-depth research on how to properly inherit and develop Dunhuang traditional cultural resources is a problem that we urgently need to solve.In addition,as a kind of religious culture,Buddhism uses the cave art of Dunhuang Mogao Grottoes as a carrier and design to explore the relationship between man and nature,and between man and art.That is,culture influences people’s thoughts and beliefs,and Thoughts are presented in the form of design.This topic is researched and designed around the inheritance and development of Dunhuang culture and Buddhist teachings.While meeting the aesthetic needs of the public,it retains the principles of practicability of its products,as well as the inheritance and innovation of Dunhuang traditional culture.The article is mainly divided into five parts.The first part is the introduction,which summarizes the research purpose,significance,domestic and foreign research status of the subject,as well as research methods and innovations,and mainly adopts a combination of literature study,case studies and survey questionnaires.The second part is an analysis of the current situation of Dunhuang cultural and creative brands,combined with case analysis of the problems encountered by Dunhuang cultural and creative products,and understanding the current development status and design trends of Dunhuang cultural and creative.The third part is based on the design ideas of the "Dunhuang Buddhist language" cultural and creative brand as an entry point to understand the current audience’s preferences and acceptance;discuss how to incorporate the Dunhuang culture and Buddhist spiritual connotation into the product.The fourth part mainly focuses on the refining of Dunhuang frescoes’ Jataka stories and animal elements.The fifth part is combining the previous research results,combining Dunhuang Buddhist cultural concepts with cultural and creative products for design practice,and giving cultural and creative products a new form of expression based on innovative design techniques and design theories.Therefore,the "Dunhuang Buddhist Language" cultural and creative brand expresses the characteristics of products with specific elements of Dunhuang culture and Buddhist teachings,which have far-reaching communication significance compared to general products.Based on the design form of the product,it incorporates Dunhuang cultural elements and Buddhist teachings,and analyzes the diversification of its presentation forms.Taking the "Dunhuang Buddhist Language" cultural and creative brand as the starting point for design thinking,project conception,cultural heritage,and creative output,it is also an inevitable choice to extend the application of cultural and creative works under the "Dunhuang Buddhist Language" cultural and creative brand design concept.