Research On The Design Of Dunhuang Fresco Sports Themed Cultural And Creative Products

Dunhuang frescoes are the famous world cultural heritage,some of which record the relics of sports life and ancient sports images of various ethnic groups for more than 1,600 years,such as sports,martial arts,entertainment,games,fitness,health,etc.,providing advantaged creative resources and endless design inspiration for the design and development of Dunhuang sports creative products.This paper takes Dunhuang sports murals as the research content to carry out the design of Dunhuang sports cultural and creative products,aiming at the problems such as less research on the design and application of Dunhuang sports cultural and creative and the lack of cultural transmission.Modern graphic design techniques will be used to transform Dunhuang sports culture into innovative art,and finally the design results will be applied in the design of cultural and creative products.First,the sports content in Dunhuang murals is screened and sorted out,representative sports images are extracted from the murals,and visual elements such as modeling,composition,pattern,color and implication are extracted,so as to analyze the artistic characteristics and visual expression methods of Dunhuang ancient sports images,providing theoretical and design element support for subsequent design.Secondly,it excavates and analyzes the connotation and artistic characteristics of Dunhuang ancient sports culture,analyzes and researches the design status quo and market demand of sports cultural and creative products,and explores the modern visual expression and communication ways of Dunhuang ancient sports culture.Thirdly,the representative traditional sports murals in Dunhuang murals are cleverly combined with modern illustration design,and the two kinds of art are creatively transformed and innovatively designed.Through the modern illustration showing Chinese aesthetic consciousness,the ancient sports items in Dunhuang murals are designed to“activate”,and the excellent sports culture of China is spread.Fourthly,by relying on the carriers of sports cultural innovation,daily necessities cultural innovation,practical stationery cultural innovation,product packaging,APP application,taking the series design of “Dunhuang Ji·Sports painting”as an example,the design achievements of Dunhuang sports cultural innovation products are displayed in various aspects,and the design scheme that not only has Dunhuang characteristics but also meets the aesthetic needs of current consumers is produced.Let Dunhuang sports cultural and creative products become effective carriers of Dunhuang culture and art.