Research On The Application Of Dongba Pictographic Symbols In Cultural And Creative Product Design

Dongba hieroglyph are an important carrier of Dongba cultural inheritance.They are rich in content and well preserved.They are important texts and entry points for exploring the social history and culture of the Naxi.Dongba hieroglyph have a history of more than1000 years,which belongs to the early form of character development and is still used today.The characters themselves carry a long and strong cultural information;Its unique shape has high recognition and is in line with the aesthetic needs of viewers in the era of image reading.The unique graphic features of this text provide us with the possibility of applying it as a visual symbol in modern design,which has high research value.This paper starts with the graphic symbols of Dongba hieroglyph,and divides them into six categories according to the character formation law of Dongba hieroglyph: hieroglyphics,pointing things,understanding,phonology,meaning borrowing,and loan.Guided by semiotics theory,this paper analyzes the signifier and signified in Dongba hieroglyph,and explains the indicative,iconicity,and conventionality in Dongba hieroglyph.Dig out the graphic elements of Dongba hieroglyph such as midpoint,line and surface,analyze the artistic characteristics of Dongba hieroglyph graphic symbols and seek the combination with cultural and creative product design.Through the analysis of the application of Dongba hieroglyph in the cultural and creative product market,this paper sums up some problems in the design of cultural and creative products,and summarizes its design appeals.It is proposed that Dongba hieroglyph should follow the five principles of culture,communication,inheritance,practicality and innovation in the design of cultural and creative products;Innovatively put forward the design method of combining Dongba hieroglyph with modern design,and realized the combination of Dongba hieroglyph with modern design language by retaining prototype,combination reconstruction,dynamic transformation and other design methods.Finally,based on the above theory,a series of cultural and creative products were innovatively designed and applied under the brand name of "Si Chu Lu Ju" in Naxi language of Dongba hieroglyph.On the one hand,it complements the design exploration of Dongba hieroglyph in the new era context,allows Dongba culture and modern design to communicate and talk with each other,and promotes the theoretical and practical innovation of Dongba hieroglyph in the field of art and design discipline research;On the other hand,it is to make ethnic culture more infectious in the new era,further promoting the inheritance and protection of Naxi ethnic culture from the perspective of art design,and shining new vitality and vitality.