Research On Cultural And Creative Design From The Perspective Of Graphical Symbol Reconstruction

The “14th Five-Year” cultural development plan emphasizes that cultural construction must be placed in a prominent position in the overall work.Therefore,strengthening the collation and research of ethnic culture and realizing the creative transformation and innovative development of culture is a new opportunity for the living inheritance of ethnic culture.The Guizhou Provincial Museum of Ethnic Groups,which relies on minority cultures,takes this as an opportunity for development,and is committed to protecting,inheriting,and promoting outstanding ethnic cultures,and has opened a long way to design and develop cultural and creative products.However,there is still a lot of room for improvement in the design and development of the cultural and creative products of the Guizhou Ethnic Museum,which is still in its infancy.Based on this,this paper takes the design of cultural and creative products of the Guizhou Ethnic Museum as the research object.First of all,by consulting domestic and foreign literature and materials,understand the history of cultural and creative products and cutting-edge design cases;secondly,through on-the-spot visits to 9 provincial and municipal museums across the country and the distribution of questionnaires to visitors of Guizhou Ethnic Museum to understand the trends and trends of cultural and creative design Consumers’ preference for cultural and creative works lays the foundation for the design practice part;finally,from the perspective of semiotics,the collections of Guizhou Ethnic Museum are sorted into five categories:animal totems,animals,plants,architecture and geometry.Its deep cultural implication is used to reconstruct the decoration,shape and color,and to design a series of works with both aesthetics and practicality.Through the combination of theory and practice,the article further analyzes,extracts and reconstructs the culture of the collections of Guizhou Ethnic Museum.While extracting five main cultural symbols and four major color systems,combined with consumer needs,three series of cultural and creative products,“Butterfly Sound”,“Like a Fish in Water” and“Bronze Heart”,were finally designed,in anticipation of the ethnic culture of Guizhou Province.The design and development of museum cultural and creative products will help.