Research On Cultural And Creative Design Method Of Summer Palace Based On Pierce Semiotics Theory

At present,with the development of the times and the progress of modern science and technology,the existence of Chinese classical royal gardens has become the continuation of history and culture.As the most complete preserved Royal landscape garden and palace garden in China,and also the last Royal Garden in China,how can the summer palace continue its historical background advantages and seek breakthroughs and innovations,so that the Chinese royal garden can not only be an image building in the sense of Chinese appearance,but also become an image symbol loved by the public on the spot.There are many unique cultural connotations in the summer palace.Exploring the cultural connotation of the summer palace and the application of its cultural and creative product design is not only the protection and inheritance of the imperial garden culture of the summer palace,but also in line with the development of the times and promote the development of modern cultural and creative industry.This paper uses the theory of "image symbol,indicator symbol and statute symbol" of Pierce semiotics,combined with the "view,research and system" method of cultural and creative design,and then integrates the three elements of "graphics,color and text" of the cultural and creative form of the summer palace.At the same time,it combs the development status and existing problems of tourism cultural and creative products of domestic royal buildings and gardens.Based on the cultural basis of the summer palace,through combing the core cultural elements of the summer palace,Under the overall framework of cultural and creative design,this paper deeply interprets and reorganizes the core cultural elements of the Summer Palace by using the design methods such as "visual description" and "plane transfer" guided by semiotic theory and systematic modern design ideas,and applies the research methods to the specific modern cultural and creative product design of the summer palace.Through the exploration of the thinking law of Pierce semiotics and the in-depth excavation and combing of the cultural connotation and aesthetic characteristics of the core cultural elements of the summer palace,this paper clarifies the unique expression and specific significance of this study.It is proposed that the design principles of cultural and creative products in the Summer Palace should pay attention to cultural inheritance and innovation,the combination of practicality and interest,and the emotional thinking and suggestions of cultural and creative products,in order to provide design reference and guiding significance for cultural tourism and cultural and creative products in the summer Palace.