Research On Cultural Attribute And Reconstruction Path Of Cultural And Creative Design Of Wanshou Palace Based On Design Semiotic

With the vigorous development of creative culture and design,different cultures are emerging all over the country.At the same time,the vast land and abundant resources of China have nurtured the cultural state of "a hundred flowers blossoming"among different civilizations in different regions under the same big cultural environment.In the golden age of contemporary cultural and creative design development,how to make regional cultural soft output and regional cultural and creative design stand out in the overall environment is the main issue of this discussion.The output of regional culture is the responsibility of every influenced people,and the design of regional characteristic cultural and creative products is to express the cultural charm on specific items,which is one of the important ways of contemporary cultural communication.In ancient times,architecture was the main carrier of cultural communication and expression.Wanshou Palace--the main palace for the development of Jingming Education;At the same time,it was the main carrier of jiangxi culture transmission in ancient times,which not only recorded people's living conditions and aesthetic concepts at that time,but also acted as the carrier of national cohesion.The most important thing is that during the migration and development of Jiangxi people,Jingming Religion was the spiritual pillar of people's strongest spiritual belief.Therefore,no matter how far the people of Jiangxi developed outwards,the palace of longevity appeared.As the carrier of culture,Wanshou Palace also runs through the development process of the people of Jiangxi from ancient times to the present,so its status in the hearts of the people of Jiangxi is self-evident.This study takes Wanshou Palace as the communication theme of cultural and creative design in Jiangxi province,which is the most close to the people and one of the most cultural choices.The research of this topic mainly includes six chapters.The first chapter is the introduction,which mainly discusses the research background,research scope,research status at home and abroad,research objectives,research methods,research significance and innovation points of this topic.The second chapter puts forward the structural dimension of semiotics and the analysis of cultural attributes of Wanshou Palace cultural and creative design--cultural "personality" design,which integrates cultural "personality" into cultural and creative design to form a unique cultural charm.Cultural "sense of home" design brings cultural sense of belonging into cultural and creative design,so that people in other provinces or foreign countries can feel familiar with "home".Cultural "existence" design changes the way of cultural image existence,from the exterior walls and internal patterns of buildings to cultural and creative products that are everywhere around,so that culture is deepened in details.The third chapter puts forward the reconstruction path for the cultural and creative design of Wanshou Palace to meet its cultural attributes.By analyzing the successful and failed regional cultural and creative products,the reconstruction path for the cultural and creative products of Wanshou Palace is proposed by integrating the first three design theories and distilling the unique cultural and creative symbols of Wanshou Palace through deconstruction and reorganization.Analyze the cultural and creative works of Wanshou Palace.Through different combinations,extract symbols,analyze colors and reconstruct decorative patterns of Wanshou Palace from specific aspects to obtain the types of cultural and creative works applicable to Wanshou Palace and provide design ideas.The fourth chapter summarizes and forecasts the conclusions and shortcomings of this study,and meanwhile looks forward to the construction of visual symbols of "Gan culture".