Cultural And Creative Product Design Based On Dongba Culture

Dongba culture is one of the important national cultures in the Naxi people’s gathering areas such as Yunnan.As the only surviving hieroglyphics,Dongba language has a long history and contains the philosophy and wisdom of the ancient Naxi people.Through the analysis and research of Dongba culture,the author discusses the artistic characteristics of Dongba culture,studies the design ideas of revitalizing Dongba culture in modern times,shows the charm of Dongba culture to the public,especially the young group,and provides reference for the design of cultural and creative products of Dongba.Through literature review,design research and other methods for data collection and analysis,this paper discusses the combination of Dongba elements and modern product design,through the analysis of excellent cultural and creative product cases,summed up three principles:the combination of culture and products,the creation of products and situations,collection and practical compatibility.According to the development status of Dongba theme products in China,this paper points out the current problems and optimization directions,and analyzes the operational directions:the innovation inheritance of Dongba culture,the optimization of product interaction scenarios and the expansion of product functions.Combined with the design research,analyze the purchasing direction and demand of consumers,and provide support for the later design practice.The author chooses four Dongba characters whose general meaning are Girl,Lover,Jade Dragon Snow Mountain and Bright,extracts the images and patterns of these four characters,deconstructs and reconstructs them,combines ceramic materials,imitation wood materials and jade materials,and applies them to the product design.Final design "dongba girl" jewelry frame,"jade dragon snow mountain" humidifier,memo clip,"twilight" necklace "in the same boat" four sets of design scheme,and the following conclusions:（1）the traditional culture is an inexhaustible source of wen gen product design,of the relevant documents and the purchase of the products is one new way for traditional culture inject vitality.（2）The combination of Dongba culture and modern product design,while retaining the characteristics of Dongba culture,carries out modern design to meet the aesthetic needs of target groups.