| Throughout history,China has a rich and unique traditional culture.The large number of colorful pottery unearthed at the site can not only reflect the spiritual connotation of the Neolithic age,but also build a bridge for us to study the social environment at that time.The research on the design and development of cultural and creative products of painted pottery cultural elements can not only enrich the cultural and creative resources of the current cultural and creative market,but also help to realize the dissemination of traditional culture,inject new vitality into the painted pottery culture and re display it in front of the public.As a treasure of Chinese art,how to effectively inherit and carry forward the culture of painted pottery is a subject worthy of our study.Firstly,this paper discusses the basic concept of cultural elements of painted pottery,and selects two representative periods,namely,Yangshao culture period and Majiayao culture period.This paper mainly discusses the pattern elements,utensil type elements and implication elements of painted pottery,and analyzes the different characteristics among them.Secondly,the concept,elements and classification of cultural and creative products are discussed.Cultural and creative products will involve culture,emotion,form and other related elements.Thirdly,based on the application innovation of cultural and creative products of painted pottery cultural elements,including the feasibility of applying painted pottery cultural elements to cultural and creative products,the design principles and application methods of painted pottery cultural and creative products,the feasibility of applying painted pottery cultural elements to cultural and creative products is analyzed by means of questionnaire survey.The application method is to refine the cultural elements of painted pottery,design a new texture of painted pottery,refine and cover the shape,decoration and cultural implication of painted pottery culture,and thus launch a unique cultural and creative product of painted pottery.Let buyers enhance their recognition of colorful pottery cultural and creative products and classical cultural elements.The last part of the paper is the design practice,which selects the colored pottery cultural creation with the theme of "taste of utensils" as a case for design and creation,and is committed to providing a good reference for cultural creative design in the field of cultural creative design using colored pottery cultural elements.Finally,it presents a new form of colored pottery culture,which makes people feel the simple charm of colored pottery culture and the aesthetic taste of the times,and injects new vitality into the development of cultural and creative products of traditional cultural visual elements. |
