Application And Research On The Design Of Cultural And Creative Products In Museums

With the official release of the Fourteenth Five-Year Plan for the Development of National Cultural Relics,China has paid more and more attention to and supported the development of the cultural and museum industry in recent years.The people’s pursuit of spiritual life is also reflected keep an eye on and demand for cultural and creative products in museums.It can be predicted that the field of products redesigned according to culture in museums in China will continue to expand in the future.Under such a general environmental trend,The products redesigned according to culture cause of Henan Museum(Hereinafter referred to as HMM)is also facing opportunities and challenges.The purpose of this paper is to promote the design practice of cultural and creative products in museums based on the Shang Dynasty bronze ware "women’s good honor" and women’s good culture.Firstly,it studies the theory and practice of excellent products redesigned according to culture of museums at home and abroad,summarizes the advantages of successful cases,and absorbs the advanced theories at home and abroad.Secondly,it analyzes the cultural and redesigned according to culture of the HMM,and analyzes the design strategy,design principles and design deficiencies of products redesigned according to culture of the HMM,laying a foundation for the next Fu Hao cultural and creative product design practice.Then conduct a field survey of Fu Hao,analyze its background culture and design feasibility,and finally collect consumer preferences in the form of online questionnaires.Through the preliminary design and research,it is found that products redesigned according to culture of HMM have the following problems: the form of popular products is single,the cultural connotation is not deep enough,and the story of cultural relics is not compatible with the products.In order to solve the above problems,in this design practice,we have deeply explored the cultural story behind the worship of women,and designed a series of illustrations that conform to the background of the Shang Dynasty,contain the connotation of worship of women,and fit the culture of Fu Hao according to historical facts,so as to promote the story of Fu Hao.Then further select other forms of cultural and creative products,increase the types of cultural and creative products,and make the whole series of cultural and creative products have the characteristics of practicality,seriality,and cultural dissemination.Finally,complete the design of museum cultural and creative products with the theme of "women’s love and respect",and play a role in promoting the popularity of the HMM and promoting Henan culture.