Research On The Strategic Development Of Chang Chun He Xin Machinery Manufacturing Company

The automobile industry is a pillar industry in the Northeast region.A number of automobile manufacturing enterprises of different sizes are gathered in the Northeast.Changchun Hexin Machinery Manufacturing Company.(hereinafter referred to as Changchun Hexin Machinery)is located in it.Changchun Hexin Machinery is mainly engaged in system solutions and turn-key projects for automated assembly production lines for automotive sunroofs,seats and other auto parts.Its main customers are Webast and Michelin.With the decline in vehicle sales and the transformation of global manufacturing,Changchun Hexin Machinery is also facing a turning point in its development.By analyzing the development status of Changchun Hexin Machinery,it explores problems in its development process,such as the lack of core competitiveness of enterprises,unclear domestic and international industrial layout,and high operating costs.It also analyzes the reasons to fully develop the company for the company Development strategy lays the foundation.At present,with the deep integration of manufacturing and intelligent and networked technologies,a new generation of technological revolution has begun.Facing the major changes in traditional manufacturing,countries have proposed manufacturing transformation strategies with intelligent manufacturing as the core.The most representative is Germany's “Industry 4.0”.Subsequently,China also put forward the "Made in China 2025",which has attracted much attention.It is an action deployment for building a complete intelligent manufacturing system and completing manufacturing upgrades.Among them,the scale,relevance and complexity of the automotive industry is sufficient to represent the overall level of the manufacturing industry,and is the best choice for the carrier of strategic transformation.As the starting point for the transformation of the manufacturing industry,the upgrading and transformation of the automotive industry will help China to build a manufacturing power Have a profound impact.This article uses PEST,Porter's five-force analysis model,and SWOT analysis method to analyze the strategic environment of Changchun Hexin Machinery in detail,and elaborate the company's strengths,weaknesses,opportunities and threats in the development of the company.The right direction.Finally,combined with the SWOT analysis results,the company's strategic direction is clarified,and an enhanced strategy suitable for Changchun Hexin Machinery is selected.Under this strategic direction,the specific form of the development strategy will usually be market penetration,market development,and product development Implementation.In addition,in order to ensure the smooth implementation of this development strategy,the corresponding organizational changes and resource support are deployed as backup forces to form a complete system of enterprise development strategy with perfect safeguard measures.Through the development strategy plan of Changchun Hexin,the company will adapt to the transformation and transformation of the manufacturing industry,innovate business models,enhance core competitiveness,increase corporate economic benefits,complete the goal of becoming an industry brand leader and achieve sustainable development.Through the above-mentioned development strategy plan for Changchun Hexin,the company will adapt to the transformation and transformation of the manufacturing industry,innovate business models,enhance core competitiveness,increase business economic benefits,complete the goal of becoming an industry brand leader,and achieve sustainable development.