| In this thesis,through the research and sorting out of Gaocheng palace lanterns,palace noodles and palace wine,three kinds of Gaocheng local palace cultural products,focusing on the technical characteristics of the local cultural products of the "San Gong" in Gaocheng,respectively Gaocheng "San Gong"(palace lanterns,palace noodles,palace wine)are summarized in the cultural symbols of the local culture itself,explore the cultural connotation and artistic value contained in them,and integrate them with historical and cultural symbols and local cultural symbols of Gaocheng.This is an innovation point,conduct design research and design application on the local culture of the “San Gong” in Gaocheng,and finally study how to “translate” in the design of cultural and creative products to help the wide spread of the “San Gong” culture in Gaocheng,and in the dissemination inherited in the process.This article is divided into six chapters.The first chapter mainly elaborates the meaning of the topic from four aspects: the research background of the topic and the research status at home and abroad,the key points,innovations and the research methods of the topic.The second chapter is the analysis of the local cultural and creative resources and design theory of the "San Gong" in Gaocheng.Provide innovative ideas.The third chapter is the innovation idea of local cultural visual fusion of Gaocheng "San Gong",which mainly summarizes Gaocheng "San Gong" and local cultural symbols.And comb the design logic from the integration and innovation,traditional cultural symbols,and the fusion and innovation of Gaocheng "San Gong" and local cultural symbols,to create a cultural and cultural creation for Gaocheng "San Gong" Lay a solid foundation for the practice of product design and creation.The fourth chapter is the design and creation of the "San Gong" cultural and creative products in Gaocheng,exploring the design positioning and design style of the "San Gong" cultural products,and conducting design research on graphics,colors and composition of the "San Gong" cultural products.In the fifth chapter,it is the design and application practice of local cultural and creative products.The sixth chapter is the conclusion of this article,reviewing and summarizing the design of the cultural and creative products of the "San Gong" in Gaocheng,and looking forward to the prospect of the project design.This thesis provides a reference direction for local cultural and creative design in different regions from a new perspective. |