Research On The Design Of Cultural And Creative Products With "Guan Gong" As The Theme

Guan Yu,a famous general in the last years of the Eastern Han Dynasty,was a famous hero in Chinese history.His spirit of "loyalty","faithfulness","righteousness","courage","benevolence" and "wisdom" had always been admired by people.Guan Gong was born in Jiezhou,Shanxi Province.Shanxi Province has sufficient historical data and geographical advantages in studying Guan Gong.This paper hopes that through the design and research of cultural and creative products with the theme of "Guan Gong",the existing market of cultural and creative products with the theme of "Guan Gong" can be enriched,the spirit of Guan Gong can be spread,and the visual vision of the public can be expanded,so that more consumers can understand and respect Guan Gong and experience the spiritual charm of excellent traditional Chinese culture.In the research process of this paper,first of all,the background,significance and purpose of the topic were systematically analyzed,and the design concept of Guan Gong Cultural and creative products was carried out to clarify the consumer demands and design concepts of Guan Gong Cultural and creative products,laying a foundation for the research of this paper.Secondly,relevant theoretical research is carried out on Shanxi Guan Gong culture,and the market of relevant cultural and creative products is actually investigated to analyze the current situation.Thirdly,related materials are refined around Guan Gong,and different images of Guan Gong are designed.Finally,the design practice of cultural and creative products with the theme of "Guan Gong" is carried out.The use of visual design methods and different presentation ways to make Guan Gong in a new form in front of the public,can play a role in spreading the spirit of Guan Gong.Through the systematic research and analysis of three parts,the innovation points in the design of cultural and creative products with the theme of "Guan Gong" mainly focus on three aspects: unifying the overall style of the design of cultural and creative products of Guan Gong,designing the "new" image of Guan Gong,and excerpting some historical allusions of Guan Gong to convey the spirit of Guan Gong.