Exploration On The Application Of "Longevity" Culture In Cultural And Creative Design In Qing Dynasty

The "longevity" culture of Qing Dynasty is a wonderful work in the traditional Chinese culture.Through the development and evolution of the past dynasties,the "longevity" culture of Qing Dynasty has officially become the representative of the traditional Chinese "longevity" culture.The "longevity" culture in Qing Dynasty has the characteristics of artistry,complexity,practicality and aesthetics.In this paper,in the development stage of Chinese "longevity" culture,the Qing Dynasty "longevity" culture as the main research object,through the analysis of longevity culture,the allusion to celebrate life,the development process of the word "longevity",birthday custom,auspicious life map and other content,in order to explore the application of Chinese traditional "longevity" culture in modern cultural creative design.By summarizing the development law of "longevity" culture in Qing Dynasty,sorting out the main characteristics of "longevity" culture in Qing Dynasty,activating the patterns of "longevity" culture in Qing Dynasty,this paper proposes the topic of "longevity" culture in the application of cultural design exploration.Combined with modern aesthetics and design language,a series of cultural and creative designs were made to open up research directions for the "longevity" culture in the Qing Dynasty in cultural and creative design works,and to provide research ideas for the cultural and creative design of other excellent traditional culture.The purpose of this research is divided into three points.First,the characteristics of "longevity" culture in Qing Dynasty and the methods of traditional culture in cultural and creative design are studied.Second,through the collation and study of the Qing Dynasty "longevity" culture,combined with the Chinese traditional birthday ceremony design with traditional Oriental characteristics of "longevity" cultural creation works.Third,through the "longevity" cultural creative design in the Qing Dynasty,it intends to provide research direction and research ideas for the development of other traditional cultural creative design.In this paper,through the elements extraction,color extraction,pattern extraction,cultural significance extraction of Qing Dynasty "longevity" culture,from which to select the traditional auspicious celebration of longevity pattern,longevity character pattern,longevity culture and other traditional "longevity" culture painting elements,using digital painting,vector drawing,pattern recombination and other ways to the Qing Dynasty "longevity" culture art,pattern,visual design.Form a complete set of "longevity gift" cultural brand VI design.Secondly,through the packaging design of the birthday gift series,the packaging design of the birthday gift "longevity noodle" is designed.The late illustration is drawn to draw the traditional birthday figure,and the illustration is applied to the cultural and creative products combined with the traditional birthday custom.Design a traditional Oriental characteristics of the birthday gift design.To sum up,this topic will study the application of "longevity" culture in the Qing Dynasty in contemporary cultural and creative design,to make up for the gap in the market of traditional Chinese cultural and creative celebration of longevity.Improved creative works only pay attention to simple pattern maps,do not have the characteristics of birthday gifts.Arouse people’s concern for the aging society,further empower cultural creation,promote the uniqueness and diversity of Chinese traditional culture,and explore the new development direction of cultural and creative design.In the mining of traditional culture and rational exploration of design concept to create cultural and creative design belongs to Chinese characteristics,so that cultural and creative products really into life and become part of the culture.It is conducive to forming a harmonious society of respecting the old and caring for the old,better inheriting the "longevity" culture of the Qing Dynasty,and revitalizing the excellent traditional culture.