Study On Story Illustration And Cultural Creation Product Design Of Longevity Palace

The Longevity Palace culture has a long history of more than 1700 years and was listed in the provincial intangible cultural heritage representative project list in2007.There are many stories about the Longevity Palace spread in later generations.As one of the classic stories,"The True King Fighting against the Dragon" records the whole process of the true king fighting against the dragon in an easy-to-understand language,which shows the Jiangxi people’s struggling spirit of fearing no hardship from the side.In the era of reading pictures,simple and direct expressions are easily accepted by most people.Therefore,taking the story of "real king fighting against a dragon" as the carrier of illustration design,integrating Chinese style into illustration design,and combining modern art design techniques,explore a new way to spread intangible cultural heritage.This paper is divided into five parts: the first chapter is the introduction,which introduces the cultural background of the Palace of Longevity,the significance and research status of the creative products of the illustrated story of "Zhenjun Doujiao" through literature review,field visit,comparative research and analysis.The second chapter summarizes the cultural history of the Palace of Longevity,from the original ancestral court to Xu Xun Zhenjun and then to the spiritual home of Jiangxi people.Secondly,it analyzes the source and story of the story of "Zhenjun Doujiao",as well as the application research of the culture of the palace of Longevity.The third chapter is the illustration practice part,the story of "Zhen Jun Dou Jiao" is expressed in the form of illustration,with a strong impact way,combined with the color of Dunhuang murals to render.The fourth chapter,brand logo design,the architectural appearance of Longevity Palace,Zhenjun and Jiaolong modeling features of elements extraction and design;The fifth chapter is the conclusion.